Hendrick Motorsports, Phorm Energy Agree to Multi-Year Partnership

Phorm Energy has joined Hendrick Motorsports in a multi-year partnership that will help launch the new game-changing energy drink.

The agreement, which runs through 2027, will feature primary sponsorship of the No. 24 Chevrolet, as well as branding with pit crew athletes and a presence in Hendrick Motorsports’ new athletic center.

Available in four varieties – Screamin’ Freedom, Blue Blitz, Orange Fury and Grape Smahs -Phorm Energy boasts natural flavors, natural caffeine from green tea, electrolytes for hydration and a blend of ingredients aimed at supporting mental focus. Phorm Energy is the first innovation from a partnership between Anheuser-Busch, 1st Phorm and Dana White.

“Launching Phorm Energy is a huge moment for our team and partnering with Hendrick Motorsports is just another way we can continue to grow and deliver something truly special,” said Sal Frisella, CEO, 1st Phorm. “We have built this brand for people that embrace the grit and grind in their everyday lives, and that’s something that Hendrick Motorsports and their drivers inherently know and understand. We know we found the right partner in Hendrick Motorsports and together we have big plans.”

Phorm Energy will be the primary sponsor for the No. 24 Chevrolet for two races during the 2026 NASCAR Cup Series season and four races in 2027.

The brand will also serve as a full-year associate sponsor of the team’s No. 5, 24 and 48 entries in 2025, 2026 and 2027. Phorm Energy logos will be placed on the firesuits and helmets for those team’s pit crews, and the three race cars will feature Phorm Energy branding around fuel ports and enhanced logo placement on fueler uniforms.

The partnership will also extend to Hendrick Motorsports’ new athletic center and corporate meeting space. The 35,000-square-foot facility located on the team’s Concord, North Carolina campus broke ground in April and is slated to open ahead of the 2026 season. It will feature Phorm Energy products and branding while serving as a hub for training, recovery and overall health for Hendrick Motorsports athletes and employees.

“It’s an amazing opportunity to work with a powerhouse like Anheuser-Busch, as they launch Phorm Energy and build something new,” said Jeff Gordon, vice chairman of Hendrick Motorsports. “As a brand grounded in shared values of dedication and hard work, we’re proud that the No. 24 team and our incredible athletes get to be part of their community. We’re making a major investment in our facilities to support our teammates with the best possible resources, and it’s exciting to have Phorm Energy involved from day one. We look forward to collaborating on a distinctive and authentic program.”

-Photo credit: Hendrick Motorsports