Famed Atlanta NASCAR Facility Now EchoPark Speedway

A staple of the NASCAR Cup Series calendar has a new name.

Speedway Motorsports and EchoPark Automotive announced the new identity of the facility formerly known as Atlanta Motor Speedway on Tuesday. The track will now be known as EchoPark Speedway for the duration of a seven-year, multi-million dollar agreement.

EchoPark Speedway hosts two NASCAR Cup Series races each year. NASCAR returns on June 28 for the Quaker State 400 Available at Walmart.

Specializing in pre-owned vehicle sales, EchoPark Automotive is one of three operating segments of Sonic Automotive, Inc., a Fortune 300 company and one of the largest automotive and powersports retailers in the United States. EchoPark Automotive operates 17 locations in 13 markets, including Georgia, Tennessee, and Alabama, where a majority of Atlanta NASCAR fans travel from each year to visit the historic speedway.

From restart zone signage to fan zone activations and race entitlements, the pre-owned car dealership chain has leveraged resources across nine Speedway Motorsports facilities nationwide to activate its brand and reach race fans and potential new customers.

“We have enjoyed serving guests in the Atlanta metro area since EchoPark Atlanta opened its doors in 2020,” said David B. Smith, Chairman and CEO of Sonic Automotive. “This partnership allows us to share the value of the exceptional EchoPark car-buying experience with more guests in Atlanta and the surrounding area who enjoy the excitement of NASCAR racing at this iconic venue.”

EchoPark Speedway's signature green colors and new track logo will be visible throughout the facility during the NASCAR weekend later this month. The event will be televised on TNT, with coverage beginning at 7 p.m. ET on Saturday, June 28.

The winner of the Quaker State 400 Available at Walmart will also receive a "nearly new" EchoPark Chevy Silverado and a trailer equipped with an 85th Anniversary Sturgis Motorcycle Rally Limited Edition Harley-Davidson motorcycle.

“This is a great opportunity to showcase the incredible vehicles we sell at EchoPark and share the exposure with another important entity in our Sonic Automotive family,” said Jeff Dyke, President of Sonic Automotive. “The Sturgis Rally is right around the corner, and we know NASCAR fans and drivers will not only love the new presentation of this track, but also the opportunity to see this limited edition Harley-Davidson presented in Victory Lane.”

“We’re thrilled to partner with an innovative, customer-focused company like EchoPark Automotive as the entitlement partner of our newly named EchoPark Speedway,” said Speedway Motorsports President and CEO Marcus Smith. “EchoPark Automotive is as committed to exceptional customer service as we are, and we know that together we’ll elevate our fan experience to a new level unmatched for Southern hospitality. This partnership will fuel great experiences for fans attending our speedway for years to come.”

EchoPark Speedway, then known as Atlanta International Raceway, hosted its first NASCAR event in 1960, and has been a stop on the calendar ever since. The venue hosted the NASCAR season finale from 1987 to 2000. It was the site of the memorable conclusion to the 1992 NASCAR Cup Series season, which saw Richard Petty's final race, Jeff Gordon's first career NASCAR Cup Series start, and a dramatic championship battle with Alan Kulwicki narrowly claiming the title.

The 1.54-mile oval was reconfigured following the 2021 season, with banking in the turns increased to 28 degrees. This repave and reconfiguration brought superspeedway-style racing to the Hampton, Georgia facility. In 2024, Daniel Suarez defeated Ryan Blaney and Kyle Busch in a three-wide finish where the trio was separated by just 0.007 seconds.

EchoPark Speedway will host two NASCAR national touring series during the spectacular June 26-28 summer event. Schedules, tickets, and camping for the Quaker State 400 Available at Walmart weekend, can be found online at EchoParkSpeedway.com.

-Photo credit: Chris Graythen/Getty Images