Sugarlands, Field & Stream Team Up with Ty Dillon for Las Vegas

Sugarlands Distilling Company, in collaboration with Field & Stream, announced a new strategic partnership with Kaulig Racing Tuesday.

Sugarlands and Field & Stream will appear on Ty Dillon’s No. 10 Kaulig Racing during the NASCAR Cup Series race at Las Vegas Motor Speedway on October 12. Field & Stream will collaborate with Mossy Oak on the paint scheme, fire suit and helmet for the race, celebrating Mossy Oak’s Fall Foliage camouflage pattern.

The No. 10 Chevrolet will also highlight the return of Field & Stream Honey Pecan Moonshine, produced by Sugarlands Distilling Company.

“Sugarland Shine is one of the coolest up-and-coming brands there is,” said Ty Dillon. “They have such a connection to my hometown and home state of North Carolina. As someone who grew up spending time in the outdoors with my grandfather and dad, it is incredible to be able to represent a brand like Field and Stream who is synonymous with the outdoors lifestyle.

“This partnership with Sugarland Shines and Field and Stream connects with my soul and the core of who I am. It is going to be a lot of fun to represent them in Las Vegas and I look forward to all of the unique collaborations we can create together.”

"Honored for Field & Stream to be alongside our great partners, Sugarlands, in this moment, placing our brand alongside NASCAR, Ty Dillon and Kaulig Racing,” said Doug McNamee, president of Field & Stream. "The NASCAR community is important to us and we are thrilled to be included in this weekend."

Sugarlands Distilling Company is a family-owned craft distillery based in Gatlinburg, Tennessee. Field & Stream Honey Pecan Moonshine is part of a growing house of brands for the company, including Sugarlands Shine, Sugarlands Sippin’ Cream, Roaming Man Whiskey, and High Rock Vodka in collaboration with Dale Earnhardt, Jr. and Amy Earnhardt.

“Our partnership with Field & Stream continues to evolve in meaningful ways and the response to our co-branded moonshines has been incredible,” said Patrick Sullivan, chief revenue officer at Sugarlands. “Teaming up with Ty Dillon and Kaulig Racing is a natural extension of the partnership, as Ty’s love for the outdoors and authenticity aligns perfectly with both brands, and NASCAR offers an unmatched platform to connect with fans who share those same passions.”

Field & Stream Honey Pecan Moonshine launches at retailers nationwide in the coming weeks. The Field & Stream Music Fest is scheduled for October 3-5 at Winnsboro, South Carolina.

Dillon is coming off an impressive showing in the NASCAR In-Season Challenge. Despite being the No. 32 seed in the single-elimination bracket for a $1 million prize, Dillon made it to the final round before losing to Ty Gibbs at the Brickyard 400.

The NASCAR Cup Series event at Las Vegas Motor Speedway is scheduled for Sunday, October 12. Coverage of the event will begin at 5:30 p.m. ET on USA Network, the Performance Racing Network and SiriusXM NASCAR Radio.

-Photo credit: Meg Oliphant/Getty Images