RFK Racing President Steve Newmark Named Executive Associate Athletic Director at UNC

The University of North Carolina at Chapel Hill (UNC) Athletics Department announced Tuesday morning that Steve Newmark had been named Executive Associate Athletic Director for the school.

Newmark, president of RFK Racing since 2010, will assume his new role on August 15.

"RFK Racing extends its deepest gratitude to Steve Newmark for his remarkable leadership, vision, and steadfast dedication over the past 15 years," said RFK Racing in a statement.

"Steve has been instrumental in shaping the culture, growth, and success of our organization and his impact will be felt well into the future. While we are saddened to see him step away from his role as President later this summer, we fully support his decision and are grateful he will remain engaged through the transition.

"We wish Steve continued success at The University of North Carolina, and we look forward to building on the strong foundation he's provided."

Newmark will report to the current Director of Athletics, Bubba Cunningham, before succeeding Cunningham as Director of Athletics in the summer of 2026. During Cunningham's time as Director of Athletics, the Tar Heels have claimed 24 national titles and 11 top-10 Learfield Directors Cup finishes.

Prior to joining RFK Racing, Newmark was a partner at the Charlotte-based law firm Robinson Bradshaw & Hinson, where he specialized in sports and entertainment, and worked extensively with the Southeastern Conference, Conference USA and the NCAA.

"I've been incredibly fortunate to work alongside so many amazing people at RFK Racing over the past 15 years," said Newmark. "It has been a true privilege to learn from - and represent - Jack Roush and John Henry, and the entire Roush and Fenway organizations. And I firmly believe the RFK team is in a great spot and poised for tremendous success both on and off the track in the years ahead.

"Now, it's time for a new chapter. I am heading back home to Chapel Hill to join one of the most respected and successful programs in college sports. I am thrilled to officially become part of UNC Athletics and look forward to joining Tar Heel Nation as we strive for wins and championships across all sports in the evolving landscape of college athletics."

“Bubba is a national leader in his field, and his vision and dedication have helped Carolina Athletics reach new heights while navigating an unprecedented era,” UNC Chancellor Lee H. Roberts said. “We are excited to build on that success by incorporating Steve’s deep experience with strategic partnerships and sponsorships to build an even brighter future for Carolina Athletics.”

Newmark served on the advisory committee that assisted in UNC's hiring of eight-time Super Bowl champion Bill Belichick as head football coach.

-Photo credit: Will Bellamy