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Sep 15, 2025
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Roush Fenway Keselowski (RFK) Racing announced on Thursday the appointment of Chip Bowers as new Team President.
Bowers boasts nearly three decades of leadership in business operations, sales and marketing with professional sports teams in the National Basketball Association, Women's National Basketball Association and Major League Baseball.
Bowers succeeds Steve Newmark, who stepped down from the position in August, and officially begins his role on Monday, September 22.
“I’m honored and thrilled to be joining one of NASCAR’s premier racing teams,” said Bowers. “As both a fan of the sport and a North Carolina native, this is truly a full-circle moment for me in my career. I’m incredibly appreciative of Jack Roush, John Henry, future Hall of Fame driver and owner Brad Keselowski, and our esteemed board of directors for asking me to be a trusted partner in leading the organization to new heights.
“RFK Racing has a rich and storied history of excellence both on and off of the track,” Bowers added. “I’m excited to work closely with my new teammates, our impressive best-in-brand partners, and NASCAR officials in unlocking new opportunities that grow our collective businesses through creativity, innovation, strategic thinking, and the enhancement of the overarching fan experience.
"RFK Racing is realizing an incredible upward trajectory, and I look forward to establishing our team as a true thought-leader and one of the preeminent brands within the industry.”
Most recently, Bowers served as President of Elevate Sports Ventures. During his tenure, Elevate saw rapid global expansion, including the opening of four international offices and hiring more than 160 employees.
Elevate was recognized as Sports Business Journal's "Best in Property Sales and Consulting" in 2023.
Bowers has also held senior roles with the NBA's Golden State Warriors, Orlando Magic and Seattle SuperSonics, MLB's Miami Marlins and San Diego Padres and WNBA's Seattle Storm. His resume also includes non-traditional sports such as the eSports realm, launching both the Golden Guardians and Warriors Gaming.
Bowers was part of the Golden State Warriors during three NBA championships, with the organization twice named Sports Business Journa's "Sports Team of the Year." He was also centrally involved in the design and development of Chase Center in San Francisco, California and Amway Center in Orlando, Florida.
“His extensive sales and marketing background will be a tremendous asset.” Keselowski added. “He understands how to build meaningful partnerships and enhance fan experiences and that will help RFK Racing’s growth long term.”
Bowers is a native of North Carolina and a graduate of Appalachian State University. He resides in Charlotte with his wife, April, and their daughters, Charlie and Poppy.
CAA Executive Search was retained to assist in the hiring process.
-Photo credit: RFK Racing