Dorman Joins Spire Motorsports, Justin Haley at Pocono Raceway

Dorman Products, Inc. and Spire Motorsports have announced a new partnership, which will see the aftermarket automotive retailer serve as the primary sponsor for Justin Haley and the No. 7 Spire Motorsports team in the upcoming NASCAR Cup Series event at Pocono Raceway on Sunday, June 22.

For Dorman, the sponsorship of the No. 7 Chevrolet helps the brand connect with the passionate NASCAR fan base, which is historically a very automotive-centric bunch.

“Our sponsorship with Spire Motorsports is something we put a lot of value in — not just for the exposure, but for what it represents. It’s a connection to a passionate community that shares our love for cars, performance, and problem-solving. Partnering with Spire Motorsports allows us to celebrate that shared spirit and be a part of incredible events like the Pocono race,” said Steve Gisondi, Vice President, Marketing, in a press release.

This announcement marks the extension of a five-year partnership between Spire Motorsports and Dorman Products, Inc., which has served as an associate sponsorship partner for the race team previously at Pocono Raceway. This race is ultra-important for Dorman, and the company is proud to continue on its relationship with the growing Spire team.

"This marks our fifth year partnering with Spire Motorsports and the No. 7 car at Pocono," Justin Hall, Director of Marketing for Dorman, said. "This race delivers top-tier brand exposure, and we’re excited to be a part of this year’s event with Spire."

Haley, 26, scored the first-ever NASCAR Cup Series victory for Spire Motorsports in a weather-shortened event at Daytona International Speedway in 2019. Haley began his second stint with the Spire Motorsports team over the final seven races of the 2024 season.

Through the opening 15 races of the 2025 season, Haley has a season-best finish of 10th, which he achieved at Homestead-Miami Speedway, and he has accumulated four top-15 finishes.

Haley will look to build some momentum this weekend at Mexico City before heading to Pocono Raceway in the black and orange Dorman No. 7 Chevrolet next weekend.

Photo Credit: Spire Motorsports