NASCAR Cup Series
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May 19, 2025
Boot Barn is continuing its partnership with Richard Childress Racing and Austin Dillon in 2025. The partnership will expand this year, as Boot Barn extends its reach into the NASCAR Xfinity Series.
Dillon will race the No. 3 Boot Barn Chevrolet in the Xfinity Series race at Charlotte Motor Speedway this Memorial Day weekend. The race will be broadcast live on The CW on Saturday, May 24 at 4:30 p.m. ET.
“Continuing our partnership with Richard Childress Racing and Austin Dillon allows us to further connect with fans who share a passion for the western lifestyle and motorsports,” said Stephen Loscko, vice president of marketing and media for Boot Barn. “From Charlotte to Mexico City, we’re excited to highlight our brand on the track and through influencer-generated content that brings our story to life. Last year’s cross-collaboration creative storytelling with Austin Dillon and Boot Barn-sponsored rodeo athlete Rocker Steiner has been incredibly well received. We’re excited to continue building on that success.”
“I’m honored to have the opportunity to continue RCR’s relationship with Boot Barn and I can’t wait to get back behind the wheel in the NASCAR Xfinity Series at Charlotte Motor Speedway,” said Dillon. “Charlotte has been good to me, and I’m thankful to Boot Barn for allowing me the opportunity to help showcase their brand within motorsports and beyond.”
RCR and Boot Barn will also work together to host western lifestyle influencers later this summer when Dillon drives the No. 3 Boot Barn Chevrolet in the NASCAR Cup Series’ highly anticipated race in Mexico City, Mexico.
“Austin Dillon’s authentic interests in western sports and the western lifestyle make him the perfect ambassador for Boot Barn as they continue to showcase their broad selection of cowboy boots and western wear to NASCAR fans,” said Mike Verlander, president of RCR. “Our entire team is looking forward to highlighting that connection and building upon the unique and engaging influencer-driven content that has become a pillar of the partnership.”
The NASCAR Cup Series event at Autodrómo Hermanos Rodríguez is scheduled for Sunday, June 15 at 3 p.m. ET. Coverage of that event will be provided by Prime Video, the Motor Racing Network and SiriusXM NASCAR Radio.
-Photo credit: Richard Childress Racing
