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Nov 17, 2025
Aaron's Rent-to-Own is extending its partnership with Front Row Motorsports and NASCAR Cup Series competitor Zane Smith, agreeing to a multi-race, multi-year deal for the 2026 and 2027 Cup Series seasons.
Aaron's will partner for 11 races on the No. 38 Ford Mustang Dark Horse in 2026. Aaron's was on board with Zane Smith for three top-12 finishes during the 2025 season, including a seventh-place finish during the Quaker State 400 Available at Walmart at EchoPark Speedway.
"We are thrilled to extend our partnership with Front Row Motorsports and Zane Smith, furthering our legacy in the NASCAR community. This collaboration not only strengthens our commitment to providing accessible rent-to-own solutions but also fuels our efforts to connect with fans across the country," shared Cory Miller, CEO, The Aaron’s Company.
"We look forward to an exhilarating season and are proud to support Zane and the No. 38 team as we race towards victory."
Aaron's slate of 2026 races begins at EchoPark Speedway on February 22. Along with both races at the former Atlanta Motor Speedway, Aaron's will also serve as primary sponsor for Smith at Circuit of the Americas on March 1, Phoenix Raceway on March 8, Bristol Motor Speedway on both April 12 and September 19, Talladega Superspeedway on April 26, Michigan International Speedway on June 7, Richmond Raceway on August 15, Daytona International Speedway on August 29 and the Charlotte Motor Speedway ROVAL on October 11.
"The team and I are excited to have Aaron’s back with us, and in a bigger capacity too," said Zane Smith. "We had some solid runs with them on the car in 2025, and I know there will be more to come in 2026. Hopefully we can get Lucky Dog in Victory Lane."
Smith returned to Front Row Motorsports for the 2025 NASCAR Cup Series season. He previously won the 2022 NASCAR Craftsman Truck Series championship with the team before joining Spire Motorsports full-time in 2024 for his first NASCAR Cup Series campaign.
Smith earned one top-five finish and five top-10 finishes during the 2025 season. He qualified on the pole for the Jack Links 500 at Talladega in April.
-Photo credit: John K. Harrelson, NKP for Ford Racing
