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Announcing The Inaugural Racers Forum Presented By R3

This business conference for the racing industry looks to tackle some of the most relevant topics facing the sport today.


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CONCORD, NC (October 10, 2023) - The Race Team Alliance (RTA), in conjunction with its member teams, announces the inaugural Racers Forum presented by R3, to be held at the NASCAR Hall of Fame in Charlotte on Oct. 17, 2023. The event will be a premier business conference for the racing industry, featuring NASCAR Teams, Tracks, Executives, and Partners. The private event will provide the motorsports industry with an environment to interact in a causal, yet accessible setting through a series of panel discussions with industry leaders.

The Racers Forum looks to bring the racing community together to discuss the most relevant topics facing the sport today but in a smart, fun, and interesting way.


  • The Evolution of Ownership: Like all sports, NASCAR teams have historically been family-owned and operated but also like other sports, many NASCAR teams are going through ownership transitions. This panel addresses some of those challenges. Abe Madkour, executive editor of the Sports Business Journal will moderate a panel of some of the biggest names in NASCAR. The panelists feature Heather Gibbs, co-owner of Joe Gibbs Racing, Jeff Gordon, Vice Chairman of Hendrick Motor Sports, and Brad Keselowski, owner and driver for Roush Fenway Keselowski Racing.
  • The Business of Racing: Some might describe the NASCAR team president as the engine that keeps teams moving. They are innovators, motivators, and probably most importantly revenue generators. These NASCAR team presidents will share their experiences, challenges, and vision for the future of NASCAR. The panelists include Torrey Galida of Richard Childress Racing, Steve Lauletta of 23XI Racing, and Steve Newmark of RFK Racing, while Danielle Trotta of SiriusXM moderates
  • Multi-Series Racing: Motorsports in America is a rather tight-knit community and there are a handful of teams that find participating in multiple forms of racing important. This panel delves into the reasons why this is becoming a trend. This panel is moderated by Rick Allen, lead NASCAR announcer for NBC Sports with panelists Tim Cindric of Team Penske, Ray Evernham of Ray Evernham Enterprises, and Rick Ware of Rick Ware Racing.
  • Building Mutual Value: More than ever, Teams, Tracks, and NASCAR are working together to build mutual value by creating and delivering satisfying customer experiences for their fans and corporate partners. This panel will explore the topic and share their perspective and knowledge on the all-important customer experience, and the journey to sustained success off the track. The Panel will be moderated by Peter Jung, Chief Marketing Officer of NASCAR with panelists: Julie Giese, president of Chicago Street Race, Jessica Fickenscher, Chief Experience Officer of Speedway Motorsports, Ty Norris, president of Trackhouse Racing and Will Pleasants, managing director of Wasserman Media Group.


  • Jonathan Marshall, Executive Director, Race Team Alliance: “We are very happy to be bringing the inaugural Racers Forum to the racing industry. There are so many important topics that currently face the sport and its many stakeholders so bringing this all-star cast to lead these discussions is something we think the whole racing ecosystem benefits from. By discussing and working together as an industry, we feel we can help propel the sport forward in the best possible way. We fully expect this to be only the first of many such events.”

About R3

As a cloud-first MSP, R3 provides our racing customers with the latest in modern IT, security, and compliance solutions to help them stay ahead of the curve in today’s fast-paced business landscape. We prioritize security, compliance, and the power of the cloud to help your team work smarter and safer from anywhere in the world. Our expert team is committed to finding the ideal solution for your needs, ensuring that you can work efficiently and securely without any limitations. To learn more about R3 visit; www.R3-IT.com.

About Race Team Alliance

The Race Team Alliance was formed in the summer of 2014 by racing industry leaders in order to preserve, promote, and grow the sport of stock car racing and to advance the long-term interests of the racing teams. The RTA membership currently consists of the 16 organizations that own the Charters and filed 36 cars in the stock car racing premier series. The RTA works collaboratively for the betterment of the sport and to create value for its members and their partners.

For more information on the event please visit www.racersforum.com

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