Trackhouse Racing is serving up another new partnership ahead of the 2024 NASCAR season, the organization announced on Tuesday, teaming up with iconic fast-food chain Wendy's for a multi-race, multi-series agreement.
The newly established relationship will span across both the NASCAR Cup Series and NASCAR Xfinity Series in 2024, and involve three of Trackhouse's primary drivers -- Ross Chastain, Daniel Suarez, and Shane Van Gisbergen -- in some capacity.
Wendy's will have a season-long associate partnership on the three NASCAR Cup Series entries for Trackhouse Racing in 2024, while also serving as the primary marketing partner in a pair of events, starting at Talladega Superspeedway (April) with Shane Van Gisbergen.
“At Wendy’s, we have a winning track record of showing up for fans by going Biggie with NASCAR,” said Wendy’s Global Chief Marketing Officer, Carl Loredo. “Serving up the best beef in the hamburger game means choosing the best partners. Our fresh partnership with Trackhouse Racing and their family of drivers was an easy decision. See you at the track for the biggiest race weekend of the season in Daytona!"
In addition to its presence in the NASCAR Cup Series, Wendy's will also serve as a two-race primary partner in the NASCAR Xfinity Series, once for Daniel Suarez, and once for the three-time Supercars champion -- who will pilot the No. 97 Kaulig Racing Chevrolet full-time in 2024.
Suarez, who competes full-time in the NASCAR Cup Series for Trackhouse Racing, will compete in the season-opener at Daytona International Speedway, piloting a Wendy's-sponsored Chevrolet Camaro -- whose number and organization will be announced later.
“Wendy’s is an iconic brand! It is really cool to move to the U.S. and get to be a part of this partnership from the start,” said Van Gisbergen. “Between my racing schedule and my planned road trips to get to see as much of the United States as possible, I know when I’m looking for a bite to eat on the road, I’ll be making a pit stop at Wendy’s. Racing in NASCAR is a dream, so it is really exciting to have a sponsor who is supporting that dream for me.”
Last season, Wendy's partnered with LEGACY MOTOR CLUB and Noah Gragson to serve as a multi-race sponsor of the No. 42 Chevrolet Camaro, including the Daytona 500, the Spring event at Talladega, and the Chicago Street Race.
Similar to last season, Wendy’s will have an on-site presence in the infield at Daytona International Speedway during Speedweeks. Throughout race weekend, Wendy’s will be serving up free food and exclusive limited-edition swag to motorsports fans at the Daytona 500.
