On Tuesday, Kaulig Racing announced that the organization would have sponsorship from Tide and Gain, a pair of laundry detergent brands, as part of a newfound relationship with Food City.
As a result of the partnership, the infamous Tide colors will adorn the No. 31 Chevrolet Camaro, driven by Justin Haley, in the Food City Dirt Race at Bristol Motor Speedway. Additionally, Gain will serve as the primary sponsor of the No. 16 for AJ Allmendinger, who will embark on his first NASCAR Cup Series event on the dirt.
“Food City is proud to team up with Kaulig Racing and Procter & Gamble for this great partnership that pairs two iconic brands – Gain & Tide, along with Kaulig Racing’s two seasoned drivers – Haley and Allmendinger for the running of the third-annual Food City Dirt Race,” says Steven C. Smith, Food City president and chief executive officer.
Last season, Tide and Gain partnered with Petty GMS - now LEGACY MOTOR CLUB - to sponsor the organization's two drivers, Ty Dillon and Erik Jones, in a battle of the laundry detergents. Dillon (Gain) won the battle with a top-10.
Entering Bristol, both AJ Allmendinger and Justin Haley have struggled considerably in the NASCAR Cup Series, scoring a combined two top-10s.
However, they'll have the dirt racing expertise of Jonathan Davenport to rely on, as they look to get their seasons turned around in an attempt to secure the team's first Playoff berth.
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