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Monster Energy Serving as Anchor Partner for Ty Gibbs, Joe Gibbs Racing in 2023

The long-time supporter of Gibbs will adorn the No. 54 Toyota Camry TRD for the majority of NASCAR Cup Series events in 2023.


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Monster Energy, a long-time supporter of Ty Gibbs, will continue its sponsorship of the 20-year-old driver for the upcoming NASCAR Cup Series season, serving as an anchor partner of the No. 54 Toyota Camry TRD for Joe Gibbs Racing.

The company, which has been a loyal partner of Gibbs' efforts throughout the years, has been partnered with the Charlotte, North Carolina-native through several achievements, including championships in the NASCAR Xfinity Series (2022) and ARCA Menards Series.

“Monster Energy has been a great partner for me and Joe Gibbs Racing, and we’re stoked to have them on board for the majority of the races in 2023,” Gibbs said in a team release. “I can’t thank the Monster Energy team enough, especially Rodney Sacks, (Chairman and Co-CEO), Hilton Schlosberg (Vice Chairman and Co-CEO) Mitch Covington (Senior Vice President of Sports Marketing), Dave Gowland (Vice President of Motorsport Marketing), Tom Norwood (Director of NASCAR Marketing) and Eldena Nawrocki (Marketing) for all their support. They are behind me 100 percent and I love representing them.”

The upcoming NASCAR Cup Series season will mark Gibbs' first full-time campaign in the series, despite having prior experience at NASCAR's top-level. Last year, Gibbs served in an interim role with 23XI Racing for a total of 15 races, in which time he scored a single top-10 at Michigan.

Gibbs is scheduled to compete for Rookie of The Year honors alongside NASCAR Xfinity Series championship rival Noah Gragson, who will drive the No. 42 for LEGACY MOTOR CLUB.

With 51 starts to his credit in the Xfinity Series, Gibbs has accumulated a total of 11 victories - including an impressive victory on debut at Daytona's Road Course in 2021. More staggering, is Gibbs' 33 top-10 finishes, and 1,234 laps led in his short tenure competing in second-tier series.

“Monster is honored and excited to announce our partnership with JGR and Ty Gibbs,” Covington said. “We have enjoyed a great relationship over the years and this season with Ty will be fun. Ty has a tremendous work ethic and has proven his talent over the past few years, and we have all the confidence in the world he will continue his growth and success.”

Neither Joe Gibbs Racing or Monster Energy have commented on the number of races they'll adorn the No. 54 Toyota Camry in 2023, or in which races the brand will be displayed.

Photo Credit: Matthew T. Thacker, LAT Images, Courtesy of Toyota Racing