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Love's Continues Multi-Series Relationship with Front Row Motorsports 2024 and Beyond

Love's - through Love's Travel Stops, Love's RV Stops, and Speedco - will cover a half-season in the NASCAR Cup Series and NASCAR Truck Series with drivers Michael McDowell and Layne Riggs for 2024.


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Front Row Motorsports will continue its long-standing relationship with Love's Travel Stops in 2024, with the brand backing the organization in both the NASCAR Cup Series and NASCAR Craftsman Truck Series.

Love's is the longest-tenured partner of Front Row Motorsports in the NASCAR Cup Series, with the pairing entering its 12th season together. Now, with the latest sponsorship extension, the brand has a multi-year deal with the organization, which moves beyond the 2024 season.

New to the partnership this season, Love's RV Stops will be taking on a more prominent role in the branding of both McDowell and Riggs's Ford vehicles.

As first reported by TobyChristie.com on January 22, the company will serve as an 18-race primary sponsor of Michael McDowell and the No. 34 Ford Mustang in the NASCAR Cup Series, beginning with the season-opening Daytona 500.

“The future is Love’s and Love’s RV Stops yellow for our program,” quipped McDowell. “I have said it before, there is a huge sense of pride from myself and our team to carry the Love’s colors and represent their employees, customers and trucking fleets across the country who trust Love’s every day to keep them moving on the road. There are few partners in NASCAR who can boast such a long-term relationship with one car, but Love’s is becoming synonymous with the No. 34 team. It is a lot of fun to be a part of it and I am grateful for the partnership.”

Layne Riggs, the newly-named driver of the No. 38 Ford F-150 for the 2024 NASCAR Craftsman Truck Series season, will have sponsorship from Love's -- via brands Love's Travel Stops, Love's RV Stop, and Speedco -- for 10 events in 2024, starting at Daytona.

“The Love’s Ford F-150 has quickly become a favorite in the truck series,” commented Riggs. “And now we’re going to have the scheme for half of our season with Love’s RV Stops. I think it’s cool that we’re starting fresh and new with this branding with our team and myself. I am looking forward to representing Love’s this season and continuing their championship ways.”

Love's RV Stops are located at or adjacent to Love's Travel Stops across the country and provide NASCAR fans and campers with a safe, clean, and well-maintained place to park and camp with family and friends while attending races or while on your adventure. Each stop is equipped with hookups and all the amenities that fans are already familiar with at Love’s Travel Stops including showers, laundry, restaurants, fuel, and snacks. All of Love’s RV Stops are pet-friendly.

-- Image Credit, Front Row Motorsports

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