Upcoming Events on

RATV white
Full Schedule

Hooters Unveils Newly-Designed Paint Scheme for Chase Elliott in 2024

The No. 9 Hooters Chevrolet Camaro will debut at Atlanta Motor Speedway (February), before returning at Texas Motor Speedway (April) and Richmond Raceway (August).


hero image for Hooters Unveils Newly-Designed Paint Scheme for Chase Elliott in 2024

Hooters, a long-running partner of both Chase Elliott and Hendrick Motorsports, has officially unveiled the newly designed No. 9 Chevrolet Camaro that will appear three times throughout the 2024 NASCAR Cup Series season.

The brand-new paint scheme, which features a primarily orange and black base design, will make its on-track debut in the second event of the season at Atlanta Motor Speedway on February 25.

NASCAR's Most Popular Driver will then carry the Hooters colors on the No. 9 Chevrolet Camaro for a second time at Texas Motor Speedway on April 14, before the scheme makes one final appearance at Richmond Raceway on August 11.

The company, which has developed a pedigree in the NASCAR Cup Series over the last three decades, is widely known for its stint as primary sponsor of the late Alan Kulwicki from 1991 to 1993.

Having jumped around between multiple drivers and teams in the time since, Hooters joined the Dawsonville, Georgia-native as a primary partner in 2017, where the brand has remained loyal for the last seven years.

In December 2021, Hooters and Hendrick Motorsports agreed upon a sponsorship extension, where the company would serve as a primary sponsor of the No. 9 Chevrolet Camaro three times a year through 2024.

Throughout December, Hendrick Motorsports has revealed a number of the paint schemes that Elliott would adorn throughout the 2024 NASCAR Cup Series campaign, including NAPA Auto Parts, Kelley Blue Book, and LLumar Films.

RA Icon


Sign-up for our free NASCAR & Grassroots racing newsletter...