Hendrick Motorsports, the winningest organization in the history of the NASCAR Cup Series, has officially partnered with global apparel brand Castore, with the brand being named the organization's official performance sportswear and at-track team wear provider.
As part of the newfound relationship, which runs through 2028, all Hendrick Motorsports team members will be clothed by Castore on race weekends, while the team's pit crew athletes will be outfitted exclusively in Castore’s premium performance sportswear.
The new partnership with Castore will allow Hendrick Motorsports to make replica kits available to fans for the first time, which will mirror exactly what team members are wearing while representing the team on the NASCAR Cup Series circuit.
Licensed Castore products are now available for pre-order exclusively through the Hendrick Motorsports online store. Throughout 2024, other official channels will be offering the new line, including Castore.com trackside merchandise transporters and the team's brick-and-mortar store in Concord, North Carolina. Replica kits will include stylized car numbers and feature sponsor-specific branding and colors.
"Like Hendrick Motorsports, Castore is a brand that never stops innovating and is constantly seeking ways to make its athletes better,” said Jeff Gordon, vice chairman of Hendrick Motorsports. “With their commitment to elite quality and utilizing advanced engineering to develop products, we see many commonalities between our two organizations. As Hendrick Motorsports enters our 40th anniversary season, we look forward to working with Castore to elevate the look and performance of our track apparel and the sportswear used by our pit crews. Our fans have been asking for official team kits, and we’re excited to offer them for the very first time."
Castore's relationship with Hendrick Motorsports represents its first in the NASCAR industry and its most high-profile to date in the United States market. The brand has worldwide relationships in Formula 1, IndyCar, soccer, tennis, and a variety of other sports. Castore's focus on auto racing highlights shared values of constant development, engineering, and material exploration alongside human performance.
“We are beyond delighted to announce our partnership with Hendrick Motorsports,” said Tom Beahon, co-founder of Castore. “The team not only has a constant ambition to be the best, but they also match our own desires to challenge sports at the elite level through technical perseverance. Castore is developing an ever-growing presence within motorsports, partnering with some of the highest-profile teams across the world. We are incredibly proud to partner with another hugely successful team and our first in NASCAR. Hendrick Motorsports has an outstanding history within an extremely competitive sport, and we’re looking forward to playing a part in the brand’s next chapter.”
The brand-new Castore look for all four of Hendrick Motorsports' NASCAR Cup Series teams will debut in Los Angeles, California on February 4th, for the 2024 Busch Light Clash at the LA Memorial Coliseum.