He Gets Us, which served as a primary sponsor for Ty Gibbs in two races during his 2022 NASCAR Xfinity Series championship season, will return as a six-race primary sponsor for the driver in the NASCAR Cup Series in 2023.
The campaign will be the featured primary partner on the No. 54 Toyota Camry TRD for the first time this weekend in the Pennzoil 400 at Las Vegas Motor Speedway.
According to the campaign, the success surrounding its partnership with Gibbs and the Joe Gibbs Racing team in 2022, led to the organization extending and expanding the partnership for 2023.
“We look forward to continuing our partnership with Joe Gibbs Racing,” said Jason Vanderground, president of HAVEN | a creative hub, headquartered in Grand Haven, Michigan, and the lead agency for the He Gets Us campaign. “After the success of our previous collaboration, we are honored to expand upon our primary sponsorship from two Xfinity Series races last year to six Cup Series events this year, and we look forward to growing our reach and impact as a result.”
In addition to this weekend's race at Las Vegas Motor Speedway, He Gets Us will be the primary sponsorship partner of the No. 54 Joe Gibbs Racing team at Circuit of the Americas (March 26), Dover (April 30), Atlanta (July 9), New Hampshire (July 16) and Pocono (July 23).
Spirituality is very important to the Gibbs family, and team owner Joe Gibbs is proud of the partnership with the He Gets Us campaign.
“He Gets Us has an innovative way of reaching different audiences with what I’ve always believed to be the most important message we can share with others,” said Joe Gibbs, owner of Joe Gibbs Racing. “It’s important to me to help others understand who Jesus is and his love for all of us.”
The He Gets Us campaign, according to a press release from JGR, has recorded nearly 475-million views on YouTube, and the campaign also featured two advertisements during Super Bowl LVII. 20-year-old racer Ty Gibbs says the campaign has a unique way of spreading its message to the world.
“I think He Gets Us is a creative way to reach people in today’s world to speak about Jesus,” said Gibbs. “I think we all face struggles every day and this campaign shares an important message: no matter what we might be going through, we are not alone.”