NASCAR Cup Series
CELSIUS Back as Primary Sponsor of Kaulig Racing, AJ Allmendinger in 2024
Jan 12, 2024
CELSIUS, a premium lifestyle energy drink formulated to power active lifestyles with ESSENTIAL ENERGY, will return to Spire Motorsports in 2024, serving as a multi-race primary sponsor of Corey LaJoie and the No. 7 Chevrolet.
The brand, which forged its relationship with the NASCAR Cup Series organization at the beginning of last season, will serve as a four-race primary sponsor of the No. 7 at NASCAR’s top level in 2024, starting with Sunday’s Busch Light Clash.
Additionally, the CELSIUS branding will also be prominently showcased on LaJoie’s Chevrolet in events at Atlanta Motor Speedway (February 25), the Chicago Street Course (July 7), and the penultimate event of the regular season at Daytona International Speedway (August 24).
“Celsius is proud to sponsor Corey LaJoie and Spire Motorsports for four of the 2024 NASCAR season races,” commented a CELSIUS spokesperson. “LaJoie is a great addition to our 2024 roster of competitive athletes, and we’re excited to help fuel him and the Spire garage with essential energy and see what they accomplish this race season.”
CELSIUS is a better-for-you, premium alternative to sugary energy drinks. Made with seven different essential vitamins, the drink has the perfect balance of flavor and energy that serves as an awesome pick-me-up for active lifestyles.
Since 2022, the Los Angeles Memorial Coliseum has hosted the Busch Light Clash on a purpose-built quarter-mile facility inside the stadium. Driving for Spire Motorsports, LaJoie, and crew chief Ryan Sparks have struggled at the facility.
However, a strong run at Martinsville Speedway last Fall, plus a post-season test session at Phoenix Raceway proved to make a significant difference for the organization’s short-track package, entering 2024.
That, coupled with several organizational moves throughout the off-season, including the addition of Doug Duchardt as Team President, gives the organization some hope heading into the new season.
“I’m thrilled to kick off another race season with Celsius,” said LaJoie. “I’m confident we can bring a car that drives well and has some speed this year. I think restructuring how we attack the Clash, in terms of vehicle dynamics, is going to be a plus. We’ve had a couple good sim sessions and worked really hard during the off-season to be racing for a chance to bring our Celsius Camaro to Victory Lane in 2024.”
LaJoie and Spire Motorsports are the second organization to be confirmed as receiving sponsorship support from CELSIUS in 2024, with the brand announcing earlier this month that they would serve as a multi-race primary sponsor for AJ Allmendinger and Kaulig Racing across the NASCAR Cup and Xfinity Series.
Alongside new teammates Zane Smith and Carson Hocevar, LaJoie and Spire Motorsports will head to the Busch Light Clash in February looking to assert themselves as legitimate contenders in the NASCAR Cup Series.
-- Image: Harold Hinson, HHP, Chevy Racing
