23XI Racing, Bubba Wallace Announce GoLiveBetter Campaign with Walmart

Wallace to make appearances at local Walmart locations to promote building healthy communities, while addressing healthcare disparities in the African American community.


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23XI Racing and driver Bubba Wallace announced on Tuesday a partnership with Walmart to help promote and amplify the GoLiveBetter campaign, an initiative aimed at addressing healthcare disparities in the African American community.

The partnership kicked off with an appearance by Wallace on Feb. 10 at the “Health is Wealth” Summit in Nashville, Tenn., aimed at building better communities through healthy solutions and preventative measures, while also addressing health disparities throughout the community.

“I’m really excited to be working with Walmart on this initiative,” said Wallace. “As a driver, health and fitness are important to me, but I realize that not everyone has access to basic health care services. GoLiveBetter is a great chance to be a part of something that can make a significant difference in people's lives.”

The GoLiveBetter campaign will see a number of activations take place at local Walmart parking lots in race markets throughout the first half of the 2023 NASCAR season, with Wallace making appearances at each event. The activations will feature a wellness clinic, including access to basic health care, blood pressure and diabetes testing, vaccinations and vision screenings, and more. The events will also focus on mental health awareness, something close to Wallace’s heart.

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I know I’ve probably helped people by being open about my mental health, and I hope these events provide people, particularly those in underserved communities, with access to the resources they need.

Bubba Wallace

“Bubba and Walmart working together to help address health disparities provides a great opportunity for 23XI Racing to continue doing what we can to make a positive difference within the sport and the communities where we race,” said Steve Lauletta, team president. “As we continue to strengthen our focus on diversity, equity and inclusion, these events will also help us look at various needs from a different perspective and think about ways in which 23XI can continue to be a positive influence off the racetrack.”

Image courtesy 23XI Racing

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