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XR and Racing America to Join Forces at North Wilkesboro Speedway’s Racetrack Revival

All August and October Racing Events to be Broadcast Live on Both Platforms


hero image for XR and Racing America to Join Forces at North Wilkesboro Speedway’s Racetrack Revival

NORTH WILKESBORO, N.C. (June 1, 2022) — XR and Racing America announce streaming and content collaboration for North Wilkesboro Speedway’s Racetrack Revival.

As grassroots racing returns to North Wilkesboro Speedway (N.C.) with the Racetrack Revival, all events this August (pavement) and October (dirt) will be broadcast on both Racing America and XR+. The media teams at both entities will also work together to produce engaging and comprehensive content leading up to, during and following every event.

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The Racetrack Revival at North Wilkesboro Speedway is an incredible opportunity to work with the dedicated pavement racing powerhouse at Racing America. Combined with our dirt track racing-focused broadcast team at XR+, it will provide unparalleled and affordable coverage for fans who tune in to both months of racing action.

XR CEO Barry Braun

This type of collaboration is unprecedented in the racing industry at the grassroots level, pooling the resources of both companies to give fans unmatched access to everything related to the Racetrack Revival. Every event will be simulcast on Racing America and XR+. XR’s streaming platform. Each event will be available via pay-per-view on Racing America or with an XR+ monthly subscription.

“Everyone at Racing America has been anxiously following the news about the Racetrack Revival. To say we are excited about participating now alongside the team at XR would be an understatement,” said RTA Media / Racing America President Colin Smith. “We can't wait to get started and to help play a small part in bringing it all to life.”

This August, asphalt racing returns all month long to the historic 5/8-mile facility in North Wilkesboro, N.C., featuring late model stock cars, modifieds, stock cars and more. In October, racing recommences on the track’s original dirt racing surface for a full month featuring sprint cars, late models, modified and more.

More details about how and when to watch will be available soon.

To see the full Racetrack Revival schedule, and to purchase tickets, visit www.racetrackrevival.com.

To learn more and subscribe to XR+, click HERE. To learn more about Racing America TV, click HERE.


Founded in 2003, XR is a marketing and multimedia firm based in Silver Bay, Minnesota. XR focuses on the racing industry, producing high-impact events and streaming broadcasts. XR’s moniker is Dirt Track For Die Hards, showcasing the best in dirt track racing competition across the country, including the inaugural XR Super Series for dirt super late models and the Karl Kustoms Stock Cars. XR’s streaming platform, XR+ broadcasts include the 2022 WABAM Dirt Kings Tour, the High Plains Late Model Series, Super Late Model Racing Series and much more.

To learn more about XR, visit: www.racexr.com.

Connect with XR on social media: Facebook, Twitter, Instagram and YouTube.


Racing America is your home for live and on-demand grassroots racing, Cup Team news and content, and behind the scenes racing access from across the country. Racing America subscribers have access to more than 250 live grassroots racing events in 2022, including races from CRA, PASS, Southern Super Series, ACT, Northwest Super Late Models, Five Flags Speedway, Nashville Fairgrounds Speedway, Slinger Speedway, Anderson Speedway and many more, as well as weekly bonus content from our NASCAR Cup Series Team partners.

Learn more about Racing America, visit www.racingamerica.com.

Connect with Racing America on social media: Facebook, Twitter and Instagram.