Bell Racing Helmets, a brand of Racing Force Group, partnered with Indianapolis Motor Speedway to create eleven custom helmets inspired by Taylor Swift's The Eras Tour. This collaboration, supported by WIMNA, and the following female drivers including Tatiana Calderon, Jamie Chadwick, Courtney Crone, Sabré Cook, Ashley Freiberg, Pippa Mann, Taylor Reimer, Isabella Robusto, Amanda Sorensen, and Co-founder of WIMNA Lyn St. James aims to raise awareness and encourage women's participation in all areas of motorsport.
BID NOW ON ERAS TOUR HELMETS
Each helmet, designed by local artist Hurricane Designs, represents a different era of Taylor Swift’s music and was brought to life by the IMS design team: Lucy Laux, Shae Beechler, Mandy Walsh, Chloie Fisher, Caden Elzy, and Grace Keller.
The showcased helmets, a rare sight at various downtown Indianapolis hotels from October 31st to November 4th during the Taylor Swift concert weekend, will be available for auction starting Monday, November 4th at 10:00 a.m. EST. The auction will close on Tuesday, November 12th, at 10:00 a.m. EST.
Don't miss this unique opportunity to own a piece of Taylor Swift-inspired art, with all proceeds benefiting WIMNA.
-Women in Motorsports North America Release
