Wendy's Partnering with Noah Gragson, LEGACY MOTOR CLUB for 2023 Daytona 500

The iconic fast-food chain will serve as the primary sponsor of Gragson's No. 42 Chevrolet in the season-opening Daytona 500.


hero image for Wendy's Partnering with Noah Gragson, LEGACY MOTOR CLUB for 2023 Daytona 500

Noah Gragson and LEGACY MOTOR CLUB will have Wendy's, an internationally-recognized fast-food chain, on board the No. 42 Chevrolet Camaro for the season-opener at Daytona, the team announced Monday.

The company, which debuted as a primary sponsor of Gragson's with Beard Motorsports at Talladega Superspeedway last Fall, will continue its relationship with the Las Vegas, Nevada-native, this time in the Daytona 500.

“This is a great partnership for LEGACY MOTOR CLUB, Wendy’s, Noah Gragson, and fans of NASCAR,” said Bruce Mosley, President of Business Operations for LEGACY MOTOR CLUB. “The DAYTONA 500 is the sport’s biggest stage so it’s a perfect place to show off the best in beef. I’m excited to see what Noah does on the track and what we, at LEGACY MOTOR CLUB and Wendy’s, can do off the track through our partnership.”

Gragson, who is set to compete against defending NASCAR Xfinity Series champion Ty Gibbs for Rookie of The Year honors, joins LEGACY MOTOR CLUB after 18 NASCAR Cup Series starts with Beard Motorsports and Kaulig Racing.

Last season, the 24-year-old-driver secured a top-five finish at NASCAR's top-level, while lighting the world on fire in the NASCAR Xfinity Series, scoring eight wins and finishing runner-up in points.

“At Wendy’s, we’re focused on making great tasting hamburgers. To get to the best, it all starts with the best beef and we have a proven track record of delivering for our customers time and time again,” said Carl Loredo, U.S. Chief Marketing Officer for The Wendy's Company. “Partnering with Noah Gragson and LEGACY MOTOR CLUB is a no-brainer -- they both know a thing or two about a good beef and about being the best in their field. When NASCAR fans see the No. 42, they know a champion is behind the wheel. Similarly, when Wendy’s fans see the square, they know they’re getting the very best hamburger. We can’t wait to celebrate alongside NASCAR fans and give them an all-access pass to the best in beef all weekend long at Daytona.”

For those on-site, fans can look for the Wendy's Winner's Square located in the infield of Daytona International Speedway. Look for the giant Square Hamburger Patty to find Wendy's celebrating with FREE Dave's Single hamburgers, Hot & Crispy Fries and Gragson’s favorite Frosty -- blue raspberry, topped with NERDS candies.

“Welcoming Wendy’s on my No. 42 Chevy in the NASCAR Cup Series is just perfect. I love their food and I’m not afraid of a little beef,” said Gragson. “The partnership matches my personality, and we (me and the fans) are going to have fun with it. For my first Daytona with LEGACY MOTOR CLUB and the No. 42 team, I can’t wait to get on the track and give it our all.”