Eastman Performance Films, LLC, a subsidiary of Eastman Chemical Company, has extended its relationship with Hendrick Motorsports and Chase Elliott for three additional seasons, the team announced Wednesday.
The sponsorship, which promotes the LLumar brand of window film and paint protection film, will now run through the 2026 NASCAR Cup Series season, with the company taking on two primaries each season.
"We are excited to extend our sponsorship with Hendrick Motorsports and the No. 9 team," said Erin Bernhardt, general manager of Eastman Performance Films, LLC. "This sponsorship has helped increase awareness of the LLumar brand and the benefits of window tint and paint protection film for vehicle and homeowners."
In addition to the extension between the two parties, LLumar has decided to increase its presence on the No. 9 Chevrolet Camaro this season, adding two more races of primary sponsorship at Daytona and Talladega.
Boasting a four-race sponsorship of Elliott and the No. 9 Chevrolet Camaro ZL1, LLumar is set to have its largest presence in the NASCAR Cup Series this season, with more events this season than in any other season since joining Hendrick Motorsports in 2019.
"We’re delighted to extend our program with Eastman and the LLumar brand," said Rick Hendrick, owner of Hendrick Motorsports. "LLumar offers tremendous products that we stand behind through the No. 9 team and in our Hendrick Automotive Group car dealerships across the country. It’s been rewarding to see them win races with Chase, translating to even more success off the track. We look forward to the future and continuing to grow our relationship together."
Despite being sidelined for seven events this season, Elliott continues to be a perennial frontrunner in the NASCAR Cup Series, scoring three top-five and five top-10 results in nine starts this season.
Sitting 27th in points, Elliott will likely need to score a victory in order to earn a post-season berth, something he's managed a total of 18 times in his 266-race career at NASCAR's top-level.
"I’m excited to continue our relationship with LLumar and to get two additional chances to get them to victory lane this season," Elliott said. "I’ve really enjoyed getting to meet many of the Eastman employees over the years, whether it’s at their facilities near tracks where we compete or having them out for the races. I look forward to seeing what we can continue to accomplish together in the coming years."
In the company's sole race of primary sponsorship thus far this season, at Darlington Raceway, Elliott picked up a third-place finish, while running a Throwback paint scheme to his father Bill.
