Jockey International will extend and expand upon it’s relationship with NASCAR Cup Series team Trackhouse Racing, announcing on Wednesday the company has signed an extension with the team through 2025.
The relationship, which began in 2022, will be expanded upon in the next two seasons, with the company serving as a primary partner for eight races in 2024 and 2025, between the entries of Ross Chastain and Daniel Suarez.
Both drivers will also carry Jockey logos on their uniforms in every race and be a part of marketing campaigns and community impact programs for the brand.
“When we first met with Trackhouse Racing, we were immediately drawn to their energy, passion and desire to succeed,” said Tom Hutchison, VP-Marketing, Jockey. “They wanted to break the mold for how a racing team operated, and engaged with fans, and that vision was contagious – we were in. More than that though, our values of family, community, education, and tradition aligned with their brand pillars, on and off the track. We are super excited about growing this partnership.”
As part of the expanded agreement, Trackhouse - along with Chastain and Suarez - will partner with Jockey on community impact initiatives in the brand’s hometown of Kenosha, Wisconsin, as well as Charlotte and Nashville, where Trackhouse has operations.
“We are proud of the work we have done with Jockey both on and off the track,” said Trackhouse founder and owner Justin Marks. “Jockey is synonymous with innovation and quality in their products, but their additional focus on community, family and education aligns perfectly with Trackhouse. Jockey is exactly the type of partner Trackhouse Racing had in mind when we started this venture.”
In its third season of full-time competition in the NASCAR Cup Series, Trackhouse Racing has posted two victories - one at Chicago with Shane Van Gisbergen, one at Nashville with Ross Chastain - putting the organization at five wins in its short tenure at NASCAR’s top-level.
“Jockey is a family-owned company that has been around for generations, and as an eighth-generation watermelon farmer, I appreciate the effort it takes and the commitment needed to build a business and brand over such a long time,” said Chastain. “I am proud to represent Jockey both on and off the track and help tell their great American story.
Chastain, a native of Alva, Florida, will carry the Jockey International branding twice this weekend, as he’ll compete in both the NASCAR Xfinity Series and NASCAR Cup Series events at Michigan International Speedway.
“I love my Jockey apparel,” said Suárez who became the first Mexican driver to win a Cup Series race when he dominated at Sonoma (Calif.) Raceway in June 2022. “Every time I get a new package it’s kind of like opening a gift on Christmas. They are big supporters of Trackhouse and the sport of racing, and I think all our fans will like their clothing as much as Ross and I do.”
Since solidifying the relationship with Trackhouse Racing last season, Jockey has had 12 races of primary sponsorship on one of the team’s entries, netting the sponsor six top-five finishes.
So far this season, the company has adorned a Trackhouse Racing entry on six occasions, four with Suarez, two with Chastain. The company has also worked with the team’s drivers - and co-owner Justin Marks - to partner with Kaulig Racing for various contests in the No. 10 Chevrolet in the NASCAR Xfinity Series.
Photo by Jim Fluharty/HHP for Chevy Racing