Daniel Hemric to Carry Cirkul on No. 31 Chevrolet in 19 NASCAR Cup Series Events

Cirkul will expand its relationship with Daniel Hemric and Kaulig Racing to serve as a major partner of the No. 31 Chevrolet Camaro in the NASCAR Cup Series.

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hero image for Daniel Hemric to Carry Cirkul on No. 31 Chevrolet in 19 NASCAR Cup Series Events

Cirkul, a one-size-fits-all beverage, is set to dramatically expand its relationship with Daniel Hemric and Kaulig Racing in the NASCAR Cup Series for the upcoming season, the team announced on Saturday.

Hemric, who returns to full-time NASCAR Cup Series competition for the first time since 2019, will have the innovative water bottle and cartridge brand on board his No. 31 Chevrolet Camaro in 19 events throughout the 2024 season.

“We are really excited to further amplify our partnership with Kaulig Racing,” said Andy Gay, President, and Co-Founder of Cirkul. “We have really enjoyed the last two seasons and love seeing Cirkul bottles in everyone’s hands at the racetrack. We feel that making the jump with Daniel [Hemric] back to the Cup Series is the right move as we continue to grow our brand.”

The brand has continued to increase its presence in the team on a year-to-year basis, with a 10-race Xfinity Series sponsorship in 2022 blossoming into a half-season of NASCAR Cup Series sponsorship within two years.

“We’re thrilled to welcome Cirkul back this year in an even bigger capacity than they have ever been,” said Chris Rice, president of Kaulig Racing. We’ve had the opportunity to connect with our friends at Cirkul on so many different levels, including a friendship with Andy [Gay] and Garrett [Waggoner]. Cirkul has not only bought into our program, but they believe in Daniel Hemric as much as we do.”

For Cirkul, the sponsorship program with Daniel Hemric will begin in the Busch Light Clash at the LA Memorial Coliseum, and continue during the first points-paying event of the season, the Daytona 500.

However, the 2024 Daytona 500 won't be the first appearance for the Cirkul brand in 'The Great American Race', with the company appearing on a Kaulig Racing entry in the last two iterations of the event, with drivers Daniel Hemric and Justin Haley.

“Having Cirkul alongside me and supporting me in my return to the Cup Series means the world,” said Hemric. "They have played a huge role in getting me where I am today, and it means a lot to me and the rest of our team to have partners who are as passionate as we are to compete at the top level of NASCAR.”

-- Photo Credit: Craig White, TobyChristie.com

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