Michael McDowell, winner of the 2021 Daytona 500 for Front Row Motorsports, will pick up a brand-new primary sponsor for the NASCAR Cup Series' annual trip to Pocono Raceway.
Benebone, a leading USA brand of durable chew toys for dogs, will serve as the primary sponsor of McDowell's No. 34 in the NASCAR Cup Series Pocono 400.
Additionally, the company will serve as an associate sponsor of Zane Smith and Front Row Motorsports in the NASCAR Craftsman Truck Series.
“We love the passion that the NASCAR community and fans show each and every weekend across the country,” said Nate Harceg, Benebone’s Chief Growth Officer. “Michael and Zane will be great ambassadors and help us connect with new and existing customers. We are all thrilled to join the sport, meet its fans, and can’t wait to race at Pocono.”
The partnership is a perfect match for both McDowell and Smith, as both drivers have dogs included within their family units. McDowell and his family have a white Labrador named Willow, while Smith and his fiancé have a Golden Retriever Roxy, and a French Bulldog named Kygo.
“It’s always important to me that our partnerships are authentic and not forced,” said McDowell. “That is the case with Benebone. Willow is loved in our family, just as millions of NASCAR fans love their dogs and want to treat them with the best USA-made products. That is what is so cool about this new relationship.”
This will be the first foray onto the NASCAR sponsorship scene for Benebone, who is aware of the passion that NASCAR fans have not only for the sport but also for their dogs.
“I’ve always wanted a partner in my racing career who involved our dogs,” said Smith. “And we were already using Benebone chew toys. It has been Roxy’s favorite for a long time. I think it’s cool to have them come into NASCAR where there are so many families who have dogs and can really love and enjoy their products.”
