For the sixth consecutive season, Chase Elliott has been named the NASCAR Cup Series' Most Popular Driver.

NASCAR officially has a new media rights deal in place, which will last seven seasons beginning in 2025. FOX Sports, and NBC Sports return, and Amazon Prime Video and TNT Sports have been added as new television and streaming partners.

RFK Racing has unveiled a third NASCAR Cup Series entry that the organization will run in the Daytona 500 with David Ragan and sponsor BuildSubmarines.com. The #Stage60 entry is expected to run multiple events in 2024.

Andy Petree has been promoted to Executive Vice President of Richard Childress Racing. Justin Alexander and Eric Kominek will also serve in competition leadership positions.

For the ninth consecutive year, the grandstands are sold out for the NASCAR Cup Series season-opening Daytona 500 at Daytona International Speedway.

Mahindra Ag North America, via brand Mahindra Tractors, will serve as the anchor partner of Chase Briscoe and the Stewart-Haas No. 14 Ford throughout the 2024 Cup Series season.

Toyota Racing has officially unveiled the new body style for the Toyota Camry, which will be used in the NASCAR Cup Series in 2024. The Toyota Camry XSE will be the style utilized by the manufacturer.

Denny Hamlin, who won three NASCAR Cup Series races and made the Round of 8 in the 2023 Playoffs, is recovering after a successful procedure on his right shoulder.