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Garage Living Named Title Sponsor for Racing America Event at COTA

Garage Living Racing America @ COTA Event to Take Place November 6-8 in Austin, Texas.

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Racing America announced Garage Living as the title sponsor for the 2026 season finale at Circuit of The Americas (COTA), November 6-8.

Garage Living Racing America @ COTA will mark the last race of the 2026 season, and Racing America’s final event at the 3.41-mile purpose-built Formula 1 circuit before it transitions to an exclusive, members-only private driving club in 2027.

“We are thrilled to welcome Garage Living as the entitlement sponsor of our COTA race event,” said Scott Duncan, Chief Partnership Officer of Racing America. “Garage Living represents the kind of premium, performance-driven brand that aligns perfectly with the Racing America audience and the experience we are creating at COTA. This partnership gives Garage Living an outstanding platform to connect with passionate automotive enthusiasts while bringing their brand into one of the most exciting racing weekends on our 2026 calendar. We look forward to building a successful partnership and showcasing Garage Living throughout the event and across Racing America’s media and marketing platforms.”

Garage Living debuted as a partner of Racing America during the 2026 season opener at Sebring International Raceway, and has since showcased its products in the Garage Living Mobile Showroom at Racing America events across the country. Becoming the entitlement partner at COTA is just another touchpoint of their strategic activation plan.

“The Garage Living team has deeply appreciated the partnership with Racing America and we are even more excited to end the 2026 season as the title sponsor at COTA,” said Conway Reimer, Executive Vice President, Garage Living Franchise Systems. “At Garage Living, we focus on delivering a differential experience for our customers—creating personalized spaces and executing truly exceptional projects. Our goal as the title sponsor is to bring that same spirit to the final race, providing participants and attendees with exceptional fan experiences. It the honor of Garage Living to sponsor the last lap at COTA.”

Since 2005, Garage Living has completed thousands of garage transformations across North America. With their knowledgeable and professionally-trained staff handling each step, they ensure that every unique renovation is done efficiently, and to the customer’s complete satisfaction—providing customers with individualized spaces that match their passions and aesthetic.

The Garage Living Racing America @ COTA weekend will be fun for the whole family, featuring open paddocks, autograph sessions, fan walks and more. On track, fans will enjoy three full days of racing action with The Trans Am Series presented by Pirelli, Sportscar Vintage Racing Association and International GT. Off track, they can take in Saturday’s Hagerty Cars & Caffeine Car Show Powered by Gearhead Coffee, and even buy a pass to enjoy track touring laps on Sunday.

Race fans can lock in their tickets now for the Garage Living Racing America @ COTA weekend at RacingAmericaTickets.com and take advantage of special early-bird savings. For a limited time, fans can save $20 on each ticket, or $120 off a family pack featuring four weekend tickets and a parking pass. With kids 12 and under admitted free with a ticketed adult, it’s the perfect opportunity to bring the entire family to COTA for an exciting and affordable weekend.

About Racing America: Racing America unites a leading owner and operator of motorsports events with a premier digital-first motorsports media platform. Its portfolio includes The Trans Am Series presented by Pirelli, Sportscar Vintage Racing Association (SVRA), Formula Regional Americas Championship (FR Americas), Formula 4 United States Championship (F4 U.S.), Ligier Junior Formula Championship (Ligier JFC), International GT (IGT), and the industry-leading event registration platform MotorsportReg.com.

Through RacingAmerica.TV and the 24/7 Racing America FAST Channel, the company delivers more than 250 live racing events annually, supported by a full production services arm, editorial division, and content distribution network. Blending racing tradition with innovation, Racing America connects drivers, teams, sponsors, and fans across professional and grassroots motorsports worldwide.

For more information, visit RacingAmerica.com.

About Garage Living: Garage Living is a premium garage transformation company specializing in custom cabinetry, flooring, storage, and organization solutions. With locations across North America and Australia, Garage Living brings thoughtful design, quality craftsmanship, and lasting functionality to one of the home’s most overlooked spaces. Every garage is designed around the homeowner, creating a refined, highly functional extension of the home that is built for the way they live.

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