Hype Motorsports is excited to announce a new partnership with the Southern Super Series, designed to advance the future of short track racing. Through this partnership, the two industry leaders will bring their collective resources, expertise and passion for motorsports to provide an innovative digital and at-track experience for fans, as well as an enhanced at track experience for drivers and teams.
Since its inception, the Southern Super Series has had a commitment to providing not only quality competition for super late model drivers but also an exciting fan experience. With this vision in mind, the Southern Super Series and Hype Motorsports will initially focus on enhancing the fan experience and strengthening the long-term stability of super late model racing in the Southeast.
"The level of competition in Super Late Model racing in general, has reached an unprecedented height," explained Southern Super Series Promoter Tim Bryant. "While our on-track product is good, we need to do better in our presentation. This new partnership with the team at Hype Motorsports is the first step in that direction. We share the same vision for the future, and we can't wait to showcase some of our ideas in 2022. We'll also be releasing some welcoming news for the competitors in the coming weeks, as well as releasing our 2022 schedule."
Today’s announcement builds on Hype Motorsports’ innovative media approach, combining traditional and digital media properties with the aim of promoting all facets of the motorsports industry. “We need strong partnerships in order to grow the sport. By creating opportunities for enhanced fan experiences and a strong, unique digital presence, we’re looking forward to bringing short track racing fully into the digital age,” said Allick Jorgensen, Hype Motorsports Director of Sales and Marketing.
The Southern Super Series is looking forward to providing this unique experience for the fans who have supported the series throughout the country. “Pitside Live and our midway experience will be a way for fans to get even closer to their favorite Southern Super Series drivers as well as interact with the sponsors who make it all possible. We look forward to providing the best event experience for fans and a great partnership with the Southern Super Series going into 2022.”