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Zeigler Auto Group Joins Spire Motorsports as Sponsor for Carson Hocevar

Zeigler Auto Group will serve as a primary sponsorship partner for Carson Hocevar and the No. 77 Spire Motorsports team in the NASCAR Cup Series in 2024.


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At a press conference at Zeigler Motorsports in Kalamazoo, Michigan, Zeigler Auto Group announced a partnership with Spire Motorsports, which will see the brand serve as the primary sponsor for Carson Hocevar and the No. 77 team in multiple events during the 2024 season.

"Today is another big day in the history of our organization," Aaron Zeigler stated. "We have been involved in NASCAR for the last four years, and this year, we were looking for a team and a driver that has the same burning desire to win that we do as an organization. In 2024, we're going to be one of the primary sponsors for the No. 77 Spire team."

Zeigler Auto Group will serve as the co-primary sponsor for Hocevar in the season-opening Daytona 500.

The brand will then serve as the full primary sponsorship partner on the No. 77 machine at Michigan International Speedway, the Chicago Street Course, Indianapolis Motor Speedway, Talladega Superspeedway, Charlotte Motor Speedway, Nashville Superspeedway, World Wide Technology Raceway at Gateway, and Homestead-Miami Speedway.

The pairing of Hocevar and Zeigler is a natural one as Hocevar hails from Michigan.

"Appreciative of everything that Aaron has done, Spire, I remember doing interviews with a handful of you guys growing up when I was racing quarter midgets," Hocevar said at the event in Michigan. "Or when my parents would have their store, people would come in all the time and recognize me as a little kid in their commercials. At the time, I felt I was a local celebrity and that was awesome. It's crazy to think about now that it's turned into something like this."

Hocevar, who has always shown a ton of raw talent since working his way into the NASCAR National Series ranks in 2019, had a breakout year in 2023.

The 20-year-old won four races in NASCAR Craftsman Truck Series competition, which led to him being one of the four drivers that battled for a championship at Phoenix Raceway. Ultimately, Hocevar came up short of the title, but he impressed in all three NASCAR National Series in 2023, which led to his ascension to the NASCAR Cup Series in 2024.

Hocevar scored two top-10 finishes in five NASCAR Xfinity Series starts, and he racked up five top-20 finishes in nine NASCAR Cup Series starts.

The young racer impressed in his NASCAR Cup Series debut driving the No. 7 Spire Motorsports Chevrolet at Gateway. In that event, Hocevar was running inside the top-15 until a brake rotor exploded, which ended his day after completing 91 laps. The end result was a 36th-place finish, but he proved that day that he belonged.

He continued to prove it in an eight-race stretch for LEGACY MOTOR CLUB at the end of the season.

On October 10th, Spire Motorsports announced Hocevar as the full-time driver of the No. 77 Chevrolet Camaro ZL1 in the NASCAR Cup Series for the 2024 season.

Photo Credit: Craig White, Racing America

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