NASCAR Cup Series
Jeff Gordon: Teams Must Create Stronger Connections with Race Fans
Oct 18, 2023
Watch as Jeff Gordon, Brad Keselowski and Heather Gibbs discuss various topics facing NASCAR and race teams in this unique panel setting.
The inaugural Racers Forum event in October brought together the NASCAR industry for an afternoon of in-depth discussion and collaboration among some of the sport's top minds, including team owners and principles, marketing executives and more.
Kicking off the event was the 'Evolution of Ownership' panel with Jeff Gordon, Brad Keselowski and Heather Gibbs. That first panel discussion can be seen on Racing America on Monday, November 6, starting at 8:30 PM ET.
The group touched on some of the biggest topics facing NASCAR teams today and in the future, including the economics of owning a NASCAR team, team charters and their benefits, building 'star power' in drivers, and the overall evolution of team ownership and how it has changed over the years and will continue to do so moving forward.
Image courtesy Will Bellamy, Racing America