Tyler Reddick Carrying Superman Scheme at EchoPark Speedway With Upper Deck Partnership

Upper Deck, in collaboration with Warner Bros. Discovery Global Consumer Products, announced on Tuesday an exclusive trading card set that combines DC Studios' feature film "Superman" and the 23XI Racing team.

This marks the first trading card set with Upper Deck to produce 23XI Racing collectibles. It is part of an expanded relationship between Upper Deck and 23XI, which began in 2024.

The first release offers a preview of the "Superman" x 23XI race car before Tyler Reddick pilots the entry at EchoPark Speedway on June 28. Both the trading card set and race car debut before "Superman," from Writer/Director James Gunn, hits theaters nationwide on July 11.

“We’re constantly exploring new ways fans can enjoy and collect their favorite athletes and characters, and what better way to kick off the summer of ‘Superman’ than with an exciting crossover that marries the DC cinematic universe with the world of NASCAR,” said Upper Deck President Jason Masherah. “We continue to expand our footprint in the sports collectibles industry, bringing different sports to the forefront with innovative collecting experiences that fans and collectors can’t find anywhere else. I can’t wait to see how Superman and racing fans react to these first trading cards with the 23XI collectible license in conjunction with NASCAR.”

Collectors can purchase the first of two trading card drops featuring the car design on Upper Deck e-Pack, an online trading card and collectibles platform. The second drop is planned for race day, June 28.

“Our goal at 23XI is always to raise the bar and connect with fans in creative ways, including how they collect and engage with our drivers," said Steve Lauletta, President of 23XI Racing. "Through our relationship with Upper Deck, we continue to deliver unique experiences that fans can cherish forever.”

The "Superman" x 23XI No. 45 Toyota Camry XSE will compete at EchoPark Speedway, formerly Atlanta Motor Speedway, on June 28 at 7 p.m. ET. Coverage of the event will be available on TNT, the Performance Racing Network and SiriusXM NASCAR Radio.

-Photo credit: Upper Deck