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Trackhouse, Ross Chastain Unveil 'Iconic' Busch Light Scheme for 2024

Ross Chastain will pilot the 'Iconic' No. 1 Busch Light paint scheme for Trackhouse Racing in select NASCAR Cup Series events during the 2024 season.


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Busch Light will serve as a primary sponsorship partner for Ross Chastain and the No. 1 Trackhouse Racing team in 2024, kicking off the first year of a multi-year partnership. On Monday, the race team, driver, and iconic beer brand revealed the look of one of its paint schemes for the upcoming season.

The scheme is a bold, new look for the Busch Light NASCAR race car, as it features blue and white mountains throughout the design as well as chrome numbers on the sides of the car. It truly pops, and Chastain is excited to get the design on track.

“I can’t wait to represent the Busch Light brand on the track in 2024 and race for the mountains with the fresh, exhilarating look of the ‘Iconic’ paint scheme,” said Chastain. “This new paint scheme isn't just a change in appearance – it represents Busch Light’s ongoing commitment to the sport, and I’m looking forward to seeing fans be captivated by it throughout the season.”

The No. 1 Busch Light Chevrolet Camaro ZL1 paint scheme, which has been titled 'Iconic' will premiere in the season-opening NASCAR Cup Series exhibition event, the Busch Light Clash at the LA Memorial Coliseum.

“We’re so excited to see Ross on the track with our ‘Iconic’ paint scheme for the first time at the annual Busch Light Clash,” said Krystyn Stowe, Head of Marketing Busch Family & Natural Family at Anheuser-Busch. “As part of our multi-year agreement with Ross and Trackhouse Racing, we’re igniting a new chapter in our NASCAR legacy and look forward to showing up in exciting ways on and off the track as we continue to bring fans closer to the sport they love, alongside their favorite beer.”

Trackhouse team owner Justin Marks describes carrying the Busch Light colors in the Busch Light Clash as an, "honor."

“To have the official beer sponsor of NASCAR’s iconic logo on the No. 1 Chevrolet for Ross’ first race of the season is an honor, “says Trackhouse Founder and Owner, Justin Marks. “We’re so proud of Ross’ dedication to the sport that has gotten him to this point and can’t wait to crack a cold Busch Light in Victory Lane this year.”

The scheme will return for the Great American Race, the Daytona 500 on Sunday, February 18.

Additionally, the Busch Light 'Iconic' scheme will return at the Enjoy Illinois 300 at Gateway, the Go Bowling at The Glen at Watkins Glen, the ROVAL 400, and the season-finale at Phoenix as well as other select races.

Busch Light, which will serve as the majority sponsor for Chastain and the No. 1 team will also have several additional dynamic, specialty paint schemes, which will be showcased on the No. 1 machine throughout the season. Those schemes will be revealed at a later date.

Chastain, 31, is a four-time race winner in the NASCAR Cup Series, and he finished a career-best second in the NASCAR Cup Series championship standings in 2022. The driver from Florida will attempt to stack some more hardware in his trophy room in 2024.

Photo Credit: Trackhouse Racing

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