SUNNYD has forged a brand-new relationship with Stewart-Haas Racing and drivers Kevin Harvick and Riley Herbst for the 2023 NASCAR season.
The company, part of Harvest Hill Beverage Company, will serve as a two-race primary sponsor of Harvick's No. 4 Ford Mustang in the NASCAR Cup Series.
Harvick, who will retire at the conclusion of the 2023 NASCAR Cup Series season, will carry the vibrant colors of popular orange drink brand SUNNYD at Darlington Raceway (May 14), and Kansas Speedway (September 10).
In addition to primary sponsorship on Stewart-Haas Racing's No. 4, the company will be prominently featured on Harvick's firesuit, as an associate partner.
NASCAR has proven to be an excellent platform for the SUNNYD brand and it’s why we’ve joined Stewart-Haas Racing,” said Ilene Bergenfeld, CMO, Harvest Hill Beverage Company. “Being a part of Kevin Harvick’s final season as a NASCAR Cup Series driver holds a tremendous amount of value because of all that he’s accomplished in the sport.
The company will also serve as an associate sponsor of Riley Herbst, who will pilot the No. 98 Ford Mustang for Stewart-Haas Racing in the NASCAR Xfinity Series.
Starting SUNNYD's sponsorship campaign with Stewart-Haas Racing, Riley Herbst will carry the company's colors when he makes his NASCAR Cup Series debut, piloting the No. 15 Ford Mustang for Rick Ware Racing in the 2023 Daytona 500.
“To have a veteran in Kevin and a next-generation talent in Riley Herbst allows SUNNYD to resonate with fans who have known Harvick since his Cup Series debut 23 years ago, as well as young fans new to the sport who see a little bit of themselves in Riley,” Bergenfled continued.
Earlier this year, Harvick announced that the 2023 NASCAR Cup Series season would be his final season at NASCAR's top-level, after being thrown into the series on a full-time basis in 2021.
“As a Gen-Xer, I’ve grown up with SUNNYD. It’s very fitting that I get to represent them in my last year in NASCAR,” said Harvick, the 2014 Cup Series champion. “Our desire to win and compete for a championship is as strong as ever and I’m happy to have SUNNYD a part of our race team.”
Photo Credit: Ben Earp, NKP, Courtesy of Ford Performance