Stage Front VIP, Front Row Motorsports Reach Expanded Partnership in 2023

The company will serve as the primary sponsor for Michael McDowell and the no. 34 team in four NASCAR Cup Series races in 2023.


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Stage Front VIP will officially return as a primary sponsorship partner of the No. 34 Front Row Motorsports team during the 2023 NASCAR Cup Series season.

The company, which offers ticket and VIP experiences, will actually expand its role as a primary sponsor from two races in 2022 to four events this year.

Michael McDowell will dawn the Stage Front VIP colors for the first time this season at Darlington Raceway on May 14th. After Darlington, the company will return to the car at Richmond Raceway on July 30th, Darlington Raceway on September 3rd and Martinsville Speedway on October 29th will round out the primary sponsorship schedule.

Stage Front VIP says the sponsorship of McDowell and the FRM team in 2022 led to a lot of buzz among its customer base.

“We saw a lot of excitement from our customers around Michael McDowell and our partnership with Font Row Motorsports last season,” said Karl Roes, CEO, Stage Front VIP. “It was a positive experience for us and NASCAR is off to another great season. We worked with Front Row Motorsports this year to expand our VIP offering to make it an even better experience for NASCAR fans. We believe that we’re offering something that is unmatched and we’re looking forward to another great year with Michael and the Front Row Motorsports team.”

McDowell says his favorite part of the partnership is the set of unique VIP experiences that the company offers for his fans. Stage Front VIP will offer an "Up-close and insider look at the race team and McDowell on race day." According to the release, the insider's look includes tours of the team hauler, a meet-and-greet with McDowell, pit road access, and team merchandise.

“That’s what I love about this program,” said McDowell. “You can be with us on race day and be a part of the team with the VIP experiences. I’m thankful for Stage Front VIP for wanting to make the program bigger this year and give more fans the opportunity to see us. You can be a part of our race day and that’s pretty cool.”

In order to learn more about VIP experiences involving McDowell and Front Row Motorsports, fans can go to

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