After a successful first year of their partnership together in 2022, RAZE Energy and Spire Motorsports will run it back in 2023 as the Energy brand will bring its brightly colored liveries to Ty Dillon's No. 77 Chevrolet Camaro ZL1 in six NASCAR Cup Series races beginning with the June 25th Ally 400 at Nashville Superspeedway.
According to a joint press release from the team and RAZE Energy, the company will showcase its new RAZE Tea and RAZE Energy Shots products with the partnership.
"We are looking forward to partnering with Spire Motorsports again in 2023 to launch our new RAZE Tea and RAZE Energy Shot products," said RAZE Energy CEO Chris Wagner. "The relationship with Spire has been beneficial as we continue to scale RAZE products at retail and we are eager to see the consumer response to these new product lines. Jeff and TJ (Spire Motorsports co-owners) are like family to me and we are excited to start the season in Nashville."
Dillon feels his No. 77 team is really starting to unlock the keys to solid finishes on the track and is excited to partner with RAZE.
"Everyone at Spire Motorsports is looking forward to welcoming RAZE Energy back for another season and introducing NASCAR fans to RAZE Tea and RAZE Energy Shots," said Dillon in the release. "The team at RAZE had done a great job with the paint schemes and the car is going to look incredible on some of my favorite tracks. Our No. 77 team is gaining on it and getting a little better every week, so we'll keep working hard and hopefully turn in some solid finishes."
RAZE Tea, which is available in four varieties including Green Tea, Half and Half Lemonade, White Peach, and Sweet Tea, will be featured on the No. 77 machine in three races this season including Nashville, the Indianapolis Motor Speedway Road Course on August 13th, and the Charlotte Motor Speedway ROVAL on October 8th.
RAZE Energy Shots, which also come in a variety of flavors including Focus, Beauty Buzz, Relax, Immunity and Energy, will be featured on the race car at Atlanta Motor Speedway on July 9th, Darlington Raceway on September 3rd and Homestead-Miami Speedway on October 22nd.
A season ago, Corey LaJoie nearly took the No. 7 Spire Motorsports entry to victory lane with RAZE Energy as his primary sponsor as he led 19 laps and battled with Chase Elliott for the win at Atlanta Motor Speedway in July.
That race ended with a last-lap crash for LaJoie and a 21st-place finish, but LaJoie and Spire Motorsports opened some real eyes that day, and introduced a large portion of the NASCAR fan base to RAZE Energy for the first time.
Dillon will look to continue the tradition in his six-race stint with the brand this season.
Photo Credit: Spire Motorsports