SiriusXM is set to put its long-term relationship with Toyota Racing Development (TRD) on display throughout the 2023 NASCAR Cup Series season, as a multi-race primary sponsor of both Christopher Bell and Tyler Reddick.
The broadcast company, which initiated its first NASCAR-central partnership with Toyota in 2007, will sponsor the No. 20 and No. 45 Toyota Camry TRDs for a combined five NASCAR Cup Series events in 2023, starting at Auto Club Speedway.
Bell, who comes off of a career season at NASCAR's top-level, will carry the white and blue colors of SiriusXM in back-to-back events at Auto Club Speedway and Las Vegas Motor Speedway.
“It’s great to represent a company like SiriusXM during the NASCAR Cup Series season,” said Bell. “SiriusXM NASCAR Radio is such an integral part of getting our sport out to the public and we all enjoy so many different stations in our personal lives, it’s great to carry their colors.”
Reddick, who enters his first season with Toyota and 23XI Racing, will carry the colors of SiriusXM in three events over the course of the season, beginning with Richmond Raceway in April. The company will return to the No. 45 Toyota Camry TRD at Darlington Raceway (May) and the Indianapolis Road Course (August).
“There are so many new opportunities for me this season and getting the opportunity to run SiriusXM on my Camry TRD is just another one of those,” said Reddick. “I’ve always been a fan of SiriusXM, but to learn about their relationship with Toyota with production vehicles along with the relationship all of us have with them already makes for a pretty awesome collaboration that comes together on my No. 45 Camry TRD.”
In 2019, SiriusXM and Toyota announced a landmark agreement, where every one of the manufacturer's models sold in the Continental US, with next-generation head units, would be outfitted to SiriusXM.
All Toyota customers receive a three-month subscription to the SiriusXM Platinum Plan - which includes SiriusXM's full lineup of exclusive and curated content, plus access to SiriusXM outside of vehicles on the SXM App and on connected devices and speaks, with the purchase of their vehicle.
“We are excited to be back with Toyota Racing for the 2023 season. We look forward to seeing the SiriusXM colors back on Christopher Bell’s No. 20 Toyota Camry following his stellar 2022 season showcase and we’re excited to welcome Tyler Reddick and his No. 45 Toyota Camry to the team,” said John Zavisa, SiriusXM’s Senior Vice President of Automotive Partnerships. “We are so proud of our long-standing relationship with Toyota and the opportunity to deliver SiriusXM as a standard feature on every vehicle they manufacture for sale in the Continental U.S.”
In the company's six-race primary sponsorship with Christopher Bell, Bubba Wallace, and Kurt Busch last season, a SiriusXM-branded entry scored top-10 finishes in two events. The company's last victory as a primary sponsor came with Martin Truex Jr. in 2020, at Martinsville Speedway.