RFK Racing, Trimble Launch Multi-Year Agreement

RFK Racing announced a multi-year sponsor partnership on Friday with Trimble, a global technology company that enables essential industries such as construction, geospatial and transportation.

The new partnership will debut during the 2025 NASCAR Cup Series season, with Trimble serving as the primary sponsor on Ryan Preece's No. 60 Ford Mustang Dark Horse on June 1 at Nashville Superspeedway.

Trimble will also sponsor Preece at Darlington Raceway on August 31. The partnership also includes primary sponsorship of Chris Buescher's No. 17 at Dover Motor Speedway on July 20.

Trimble will increase its involvement across RFK Racing's team in upcoming seasons, including Brad Keselowski's No. 6 Ford Mustang.

“This is a high-profile opportunity to expand awareness of Trimble by supporting a leading NASCAR team with a technology vision closely aligned with our own,” said Rob Painter, president and CEO of Trimble. “Both organizations focus on cohesive technology ecosystems and data-driven precision as the formula for winning in dynamic and intensely competitive environments.”

Trimble is a global technology company that employs more than 12,000 people worldwide and serves customers in over 175 countries. Customers in construction, transportation and geospatial industries rely on Trimble solutions to improve operational efficiency and project outcomes.

“Partnering with a forward-thinking, technology-driven company like Trimble is a great fit for RFK Racing,” said Steve Newmark, president of RFK Racing. “Our team and Trimble operate in fast-paced, high-performance environments that demand precision and innovation. Their deep expertise and commitment to technology will bring valuable perspective and collaboration to our program.”

Trimble will also join the RFK TeK Alliance. The RFK TeK Alliance is a platform where technology-oriented sponsors work together to test and refine products in both applied racing and operational environments.

“Every week in NASCAR feels like a science project, where we’re constantly testing, learning, and improving,” said RFK Racing driver and co-owner Brad Keselowski. “Partnering with Trimble allows us to do more of that work in the digital space, refining our performance virtually before we ever hit the track. That kind of innovation is not only smart, it’s essential in today’s competitive environment.”

“NASCAR’s 90 million fans include more than 17 million associated with the industry sectors we serve,” said Painter. “The opportunity to join these stakeholders in the exciting NASCAR environment and to collaborate within the RFK TeK Alliance make this a compelling investment for Trimble.”

The first race for the Trimble partnership is the Cracker Barrel 400 on June 1 at Nashville Superspeedway. Coverage of that event will be available at 7 p.m. ET on Prime Video, the Performance Racing Network and SiriusXM Satellite Radio.

-Photo credit: RFK Racing