RFK Racing Aims to Accelerate Motorsports Innovation with Launch of RFK TeK Alliance

The championship-winning organization will launch a technology unit tasked with pushing the boundaries of innovation and performance within the industry of motorsports.

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RFK Racing, a championship-winning organization in each of NASCAR's National Series, has announced the formation of the RFK TeK Alliance, a cutting-edge technology unit aimed at pushing the boundaries of innovation and performance within the racing industry.

The alliance will focus on developing state-of-the-art solutions for its motorsports teams and enthusiasts alike, putting together a team of experts in engineering, data analytics, software solutions, and other technologies to drive progress in the competitive world of motorsports.

“As we continue to evolve and seek new ways to excel in the world of racing, the launch of the RFK TeK Alliance is a natural progression for RFK Racing," said RFK President Steve Newmark. “Our goal is to establish RFK as the premier ‘Tech’ Team in the NASCAR space – enticing cutting-edge companies to partner with RFK on both technological and marketing initiatives."

With the strategic formation of the RFK TeK Alliance, RFK Racing is continuing to demonstrate its commitment to excellence and technological advancement. “This TeK Alliance will serve as a hub for innovation, fostering the development of groundbreaking technologies designed to enhance our racing performance on and off the track," added Newmark.

The RFK TeK Alliance will focus on a wide range of technical advancements, including vehicle dynamics, quality control, data analytics, and manufacturing operations, among many others. The initiative will bring together a wide array of tech-based companies with a focus on industry 4.0 and ensuring that RFK has the latest cutting-edge technology to continue pushing the boundaries of performance with speed, accuracy, and precision.

Founded in 1988 by Jack Roush, RFK Racing has had a rich history of innovation in motorsports throughout its 35 years as a NASCAR Cup Series organization. In 2022, Brad Keselowski was added to the team's ownership group, bringing along a passion and business background in advanced technologies.

The launch of RFK TeK reaffirms the team's long-standing commitment to staying at the forefront of innovation in the motorsports industry, in the past, the present, and the future.

-- Image Courtesy of RFK Racing

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