Relay Payments, a digital payments company based in Atlanta, Georgia, has been announced as a new partner for William Byron and the No. 24 Hendrick Motorsports NASCAR Cup Series team heading into this weekend's event at Atlanta Motor Speedway.
The company will serve as the primary sponsor for Byron in two NASCAR Cup Series events during the 2023 Playoffs -- Bristol (September 16) and Las Vegas (October 15).
In addition to the two-race primary sponsorship, Relay Payments will serve as an associate sponsor for Byron and the team for the complete remainder of the season beginning this weekend at Atlanta.
According to a press release from Hendrick Motorsports, Relay's logo will be featured on the No. 24 car, the team's equipment, as well as the uniforms of Byron and his crew.
With NASCAR being an industry that leans so heavily on its truckers, which get the cars and equipment to the track each and every week, this partnership was a perfect fit for Relay.
"Relay is experiencing rapid adoption of our digital fuel and unloading payment solution within the trucking industry," said Relay co-founder and CEO Ryan Droege. "We know that the trucking industry and NASCAR have always had a special bond, and we’re excited about promoting our brand and highlighting drivers through this partnership with Hendrick Motorsports. Relay’s goal for the sponsorship is to bring greater awareness to the important job that truck drivers have for our economy."
Relay was founded in 2019, and the company has a mission to help digitally transform the logistics industry. That is a big deal for Hendrick Motorsports.
"Truck drivers are the unsung heroes of our industry. The race cars Hendrick Motorsports fields each weekend are driven hundreds or thousands of miles to the racetrack to compete in front of our amazing fans," said Jeff Gordon, vice chairman of Hendrick Motorsports. "But truck drivers are vital to many industries, and the efficiency of Relay helps deliver products and services to businesses and customers in a quicker manner that benefits a lot of people. Hendrick Motorsports is of the same mindset – be the first to the finish line."
Byron says Relay going to bat for truck drivers is near and dear to the heart of him as he wouldn't be able to race if it weren't for the talented hauler drivers at Hendrick Motorsports.
"Our truck drivers are crucial members of our race teams," Byron said. "They’re responsible for getting our race cars and equipment to and from the racetrack every weekend throughout the longest season in sports. Without them, we wouldn't be able to race. I'm happy to be able to partner with Relay, which values and understands the importance of truck drivers as much as we do."
Through 18 races in the 2023 NASCAR Cup Series season, Byron has amassed three victories, tied for the series-high. The 25-year-old has seven top-five finishes this season along with 10 top-10 finishes, and he sits just nine points out of the points lead with just eight races left in the NASCAR Cup Series regular season.
Photo Credit: Hendrick Motorsports