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RCR, Boot Barn Form Dynamic Partnership Including Multi-Race Sponsorship of Austin Dillon

Richard Childress Racing and Boot Barn have announced a dynamic partnership which will include a multi-race primary sponsorship of Austin Dillon as well as crafting unique strategic content.


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Richard Childress Racing, which back on February 14 announced the addition of Boot Barn to its family, expanded on the details of the partnership on Friday, March 22. Boot Barn has agreed to serve as a multi-race primary sponsorship partner of Austin Dillon and Richard Childress Racing's No. 3 NASCAR Cup Series team this season.

According to the press release from RCR, Boot Barn's colors will first adorn Dillon's No. 3 machine at Pocono Raceway on Sunday, July 14. The company will also serve as an associate sponsor during the 2024 season.

Has there ever been a more fitting combination than Richard Childress Racing and Boot Barn?

"RCR and Boot Barn share an inspirational vision of supporting their local communities and those who feed America, build America, and protect America," Torrey Galida, president of RCR stated. "Our teams are looking forward to working together to highlight our shared values and showcase Boot Barn's broad selection of cowboy boots and western wear to NASCAR fans."

In addition to the primary and associate sponsorship placements on the No. 3 Chevrolet Camaro ZL1, Boot Barn will receive unique content creation from Dillon, its newest driver.

"Richard Childress, Austin Dillon and the entire Richard Childress Racing team embody the essence of the American cowboy and the pioneering spirit at the core of Boot Barn's mission," said Stephen Loscko, Sr. director of marketing for Boot Barn. "Their commitment to hard work gives them an edge in their industry. We're looking forward to working closely with the RCR team to create engaging, strategic content, as well as seeing the No. 3 Boot Barn Chevrolet on the track."

Dillon is excited about the partnership, and can't wait to start producing content for his passionate fanbase.

"It's an honor to be able to represent Boot Barn, both on the track and in my day-to-day life," Dillon said. "Boot Barn is a staunch supporter of the western lifestyle, and I'm looking forward to expanding our relationship while creating engaging content for fans."

The partnership is also expected to feature a cross-collaboration between Dillon and Professional Rodeo Cowboys Association (PRCA) bareback rider and rodeo star Rocker Steiner.

Photo Credit: Richard Childress Racing

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