Ram Launches 'Race For The Seat' Reality Competition Series

Ram announced Friday morning the launch of "Race For The Seat," its reality competition series with a ride in the NASCAR Craftsman Truck Series up for grabs.

As part of Ram's return to the NASCAR Craftsman Truck Series with Kaulig Racing, Ram has partnered with Thrill Sports Productions to create "Race For The Seat." The reality series gives 15 aspiring drivers the opportunity to drive one of Kaulig's Ram 1500 race trucks during the 2026 season.

The eight-episode series will feature the 15 drivers competing at tracks such as South Boston Speedway and Virginia International Raceway.

“Ram is an iconic American brand, and I’m excited to partner up with them for their new reality series, Race for the Seat,” said Dana White, UFC CEO. “This reality show is all about finding up-and-coming drivers and giving them a massive platform.

"The best always rise to the top in this type of competition. We are going to find the next generation of superstars for the NASCAR truck series,” added White.

“We promised Ram would approach NASCAR differently — and Race For The Seat is proof. Sometimes raw talent isn’t enough. Many successful careers start with an opportunity, a lucky break — or in my case, a good old-fashioned kick in the ass,” said Tim Kuniskis, CEO of Ram.

“There’s no one better at building champions than Dana White, which puts this show ‘in the draft’ before it even begins. Among these competitors, talent is a given. What we’re looking for is heart, hustle, attitude, and an insane drive to succeed — someone who lives our ‘Last Tenth’ culture. When a driver rises from a field of 15, it’ll be their shot, their break — and knowing Dana, probably a few kicks — that lead to a life-changing moment by the time we get to Daytona,” Kuniskis added.

Kaulig Racing will be the anchor factory team for Ram's return to the NASCAR Craftsman Truck Series. The team has announced full-time entries for Brenden Queen, Daniel Dye and Justin Haley, as well as a "Free Agent" truck.

“Race for the Seat is a great opportunity for the next generation of drivers to show what they’ve got,” said Matt Kaulig, Owner of Kaulig Racing. “Working with RAM to bring this show to life allows us to think differently, push the limits, and give these talented drivers a platform they wouldn’t normally have. I can’t wait to see who earns the seat and joins us on the track.”

"Race For The Seat" will premiere on FOX on Sunday, January 25 at 12 p.m. ET. New episodes of the seires will air for free on RAM's official YouTube Channel for the show, and will also be available on FS1.

-Photo credit: Kaulig Racing