Racing America and General Tire Announce Strategic Partnership to Drive Fan Engagement and Motorsports Promotion

Charlotte, NC — Racing America, the premier destination for grassroots racing and original NASCAR Cup Team content, is proud to announce a new partnership with General Tire, a storied leader in tire innovation with more than 100 years of experience and a deeply rooted legacy in motorsports.

This exciting collaboration brings together two brands passionate about performance, heritage, and engaging motorsports fans. General Tire, known for producing high-quality, dependable tires for all types of drivers and conditions, has long been a driving force in racing. As the official tire supplier of the ARCA Menards Series, ARCA Menards Series East and West, as well as elite off-road events including SCORE International and Best In The Desert, General Tire continues to showcase its dedication to motorsports excellence at every level.

“We’re thrilled to join forces with General Tire, a brand that shares our commitment to innovation and the racing community,” said Nathan Grimm, CRO at Racing America. “Together, we’re excited to fuel even more excitement for race fans across the country.”

As part of the launch, Racing America and General Tire will team up to offer fans a chance to win a free set of General Tires in an exclusive sweepstakes. One lucky winner will drive away with a premium set of tires, just in time for summer adventures. Details about how to enter will be announced soon across Racing America’s digital channels.

This new alliance further supports Racing America’s mission to deliver unparalleled access to grassroots motorsports and compelling original content. With more than 250+ live short-track race broadcasts annually, exclusive NASCAR Cup Team features, and behind-the-scenes storytelling, Racing America continues to be the go-to hub for the most passionate race fans.

Stay tuned to racingamerica.com and follow @RacingAmerica on social media for more updates about the partnership and sweepstakes launch.