Trackhouse Racing has added a new sponsorship partner for the 2023 NASCAR Cup Series season in Quaker State.
The iconic motor oil brand will serve as the primary sponsorship partner for Daniel Suárez and the No. 99 team in two NASCAR Cup Series events, beginning with Richmond Raceway in April. The Quaker State green will return to the No. 99 Chevrolet Camaro ZL1 in the Quaker State 400 at Atlanta Motor Speedway in July.
In addition to the two-race primary sponsorship, Quaker State will serve as an associate sponsor of the entire Trackhouse Racing team this season and will be featured on the B-post of the No. 1 car and the No. 99 car. The company's logo will also be featured on the firesuits worn by Suárez and Ross Chastain.
The announcement was made in a press conference in the media center at Atlanta Motor Speedway prior to the start of the Ambetter Health 400.
Suárez is extremely excited as Quaker State, in addition to being one of the most recognizable brands in America, has a massive following in Mexico as well.
“As a young kid from Monterrey, Mexico, I remember my very first race — professional race — that I attended,” Suárez said in Sunday's press conference. “I was watching my good friend Adrian Fernandez, and Adrian Fernandez was sponsored by Quaker State. Since then, I was like, ‘What a cool brand Quaker State is,’ and if you guys have been in Mexico before, being connected with cars and car shops and everything like that, Quaker State is everywhere in Mexico. Quaker State is a brand in Mexico that every single person just trusts so much.”
For Trackhouse, the partnership represents a big win on multiple levels.
"Quaker State represents everything we hoped to attract when we started Trackhouse Racing," Justin Marks owner of Trackhouse Racing said. "A powerful, globally-recognized brand, that is committed to our racing team, as well as elevating our drivers in unique and engaging ways. Retail programs, guest hosting, influencer cross-overs, and promotions really excite me as an owner because it continues to tell our collective stories. Additionally, the technical alliance is really important to our core product, which is delivering fast race cars each week that compete for wins and championships."
Suárez, who has been a fixture in the NASCAR Cup Series since the 2017 season, has really come into his own since moving to the newly formed Trackhouse Racing for the 2021 NASCAR Cup Series season. Suárez scored his first-career NASCAR Cup Series win at Sonoma Raceway last season and made the NASCAR Cup Series Playoffs field for the first time as well.
Trackhouse Racing, which expanded to two full-time cars in 2022, saw both of its cars make it into the Playoffs, and Chastain finished runner-up in the championship standings.
In addition to the Trackhouse Racing partnership, Quaker State announced that it has signed a multi-year agreement to remain the title sponsor of the July race at Atlanta Motor Speedway.
Photo Credit: Jonathan McCoy / TobyChristie.com
