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Power Slap, Rumble Backing Live Fast Motorsports, BJ McLeod in Daytona 500

The world's premier slap-fighting promotion will make its sponsorship debut in the season-opening Daytona 500.


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BJ McLeod and Live Fast Motorsports have signed a hard-hitting sponsor for the 2023 Daytona 500, with the announcement Wednesday that Power Slap, the world's premier slap-fighting promotion, and video-sharing platform Rumble on board the No. 78 Chevrolet Camaro.

“I have been a huge fan of combat sports all my life. Having Power Slap on my car at the Daytona 500 is a huge deal to me and I am so excited to represent them and Rumble in our biggest race” said Live Fast Motorsports co-owner and driver B.J. McLeod.

McLeod, a driver and team owner in both the NASCAR Cup Series and NASCAR Xfinity Series, will carry the promotion's blue and black colors adorn his entry for 'The Great American Race', as part of a deal put together with The Magnifyde Agency.

Founded in 2022 by Dana White, Lorenzo Fertitta, and Craig Piligian, in partnership with the Ultimate Fighting Championship (UFC), Power Slap showcases the world’s best slap fighters.

Serving as a co-primary sponsor of the No. 78 Chevrolet Camaro in the season-opening event, Rumble is a high-growth neutral video platform that is creating the rails and independent infrastructure designed to be immune to cancel culture. Rumble’s mission is to restore the Internet to its roots by making it free and open once again.

“We are excited to continue our momentum in sports content by joining forces with Live Fast Motorsports and B. J. McLeod while continuing to highlight our partnership with Power Slap,” said Rumble Chairman and CEO, Chris Pavlovski.

Live Fast Motorsports will also debut a brand-new relationship with Chevrolet and ECR Engines for 2023, after spending the last two seasons as a member of the Ford Performance family.

McLeod, co-owner of Live Fast Motorsports with former NASCAR Cup Series driver Matt Tifft, will join Josh Bilicki as the two drivers announced to compete for Live Fast Motorsports in 2023.