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PODS to Partner With William Byron, No. 24 Hendrick Team at Martinsville

William Byron, who has been the dominant driver during the 2023 NASCAR Cup Series season, will carry a new primary sponsorship from PODS Moving and Storage on his No. 24 Hendrick Motorsports Chevrolet at Martinsville.


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As William Byron and the No. 24 Hendrick Motorsports team continue to chase a NASCAR Cup Series championship, they'll have a new primary sponsorship partner in next week's event at Martinsville Speedway.

PODS Moving and Storage, an industry-leading portable moving and storage company, will adorn the No. 24 Chevrolet Camaro ZL1 in the penultimate race of the season on October 29th.

The company, which has dipped its toes into NASCAR sponsorship in the past is excited to be partnered with Byron and HMS.

“PODS is thrilled to be the primary sponsor of William Byron and Hendrick Motorsports at NASCAR’s Xfinity 500. At PODS, our passion is helping our customers seamlessly move wherever they need to be, no matter how near or far,” said Kathy Marinello, president and CEO of PODS. “As we gear up to celebrate our 25th anniversary in November, we reflect on our continued commitment to acting with dedication, determination, and excellence. We look for those same qualities in others, so we could not be more pleased to support Byron and the whole Hendrick Motorsports team in Martinsville.”

Byron is excited to have another nationally-recognized brand involved with his program.

“It’s awesome to have PODS come on board for such an important race,” Byron said. “PODS is a nationally known company, and to have their support in our team is so cool. Hopefully, we have a good race and can help bring awareness to PODS as well as their initiatives.”

The Hendrick Motorsports team, which now has 301 victories in NASCAR Cup Series competition -- the most all-time, knows excellence. Rick Hendrick sees a lot of the same leadership within PODS that he sees in his own race team.

“PODS is a great company with tremendous leadership,” said Rick Hendrick, owner of Hendrick Motorsports. “We have similar cultures that emphasize teamwork, innovation, serving our customers and giving back. It’s a terrific fit in many ways. Martinsville is a strong track for our organization, and William will look to build on his win there last year as he races for his first championship. We look forward to building on our new relationship with PODS as well.”

Byron, 25, has exploded with six wins this season. As he heads into this weekend's event at Homestead-Miami Speedway, Byron sits as the second seed in the NASCAR Cup Series Playoffs Round of 8.

If the driver can march to the Championship 4, it'll mark his first-career Championship 4 berth.

Byron finish sixth in the championship standings as season ago, and came into the year with four NASCAR Cup Series wins on his resume.

Photo Credit: Hendrick Motorsports

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