Overplay Teaming Up With Todd Gilliland, Front Row Motorsports

Overplay joins forces with Front Row Motorsports as part of a new partnership for the 2025 season, with the user-generated gaming platform sponsoring Todd Gilliland's No. 34 Ford Mustang Dark Horse.

Overplay will sponsor Gilliland at the Charlotte Motor Speedway for the Coca-Cola 600 on Sunday, May 25.

Founded by Dan Projansky and Caroline Strzalka, Overplay aims to democratize game development and make it accessible to anybody. By downloading the Overplay app, users can gamify their lives instantly.

“With our partnership with Todd Gilliland, we’re celebrating a number of firsts: the first time our Overplay logo is on a NASCAR Cup Series car, and the first time that race car drivers can make games for their fans using Overplay’s technology,” said Dan Projansky, Co-Founder and CEO of Overplay. “It’s a dream come true to see Overplay’s brand and gaming capabilities come to life through our partnership with Front Row Motorsports.”

“I’m really excited to welcome Overplay to the No. 34 team this season,” said Gilliland. “What they’re doing – giving everyday users the tools to create and share their own games from short videos – is something totally unique and forward-thinking. It’s awesome to be partnered with a brand that’s pushing the boundaries of creativity and accessibility in gaming, I can’t wait to represent them on and off the track.”

Fans can also play all of Todd Gilliland’s games for FREE at https://overplay.com/NASCAR/toddgilliland.

The Coca-Cola 600 airs on Prime Video on May 25 at 6 p.m. ET. Coverage of the event will also be available on the Performance Racing Network and SiriusXM NASCAR Radio.

-Photo credit: Front Row Motorsports