Noah Gragson, LEGACY MOTOR CLUB Bringing 'The Baconator' to Inaugural Chicago Street Race
In the first-ever Chicago Street Race, Wendy's will promote 'The Baconator' on the No. 42 Chevrolet Camaro for LEGACY MOTOR CLUB, driven by NASCAR Cup Series rookie Noah Gragson.
In the upcoming NASCAR Cup Series event at Chicago's Street Course, Wendy's is set to continue its relationship with Noah Gragson and LEGACY MOTOR CLUB, promoting 'The Baconator' on board the No. 42 Chevrolet Camaro.
“At the Daytona 500 I drove ‘The BEEF,’ at Talladega I was behind the wheel of ‘The BIGGIE,’ and I can’t wait to rep ‘The Baconator’ this weekend as my team and I try to bring home the bacon...literally,” said Gragson. “I’ve had so much fun with Wendy’s this year, from starting a little beef at Daytona, to going biggie at Talladega, and I can’t wait to continue to show up for fans in Chicago this weekend.”
To get the first-ever NASCAR Chicago Street Race Weekend started, Wendy's is inviting fans to two official meet-and-greets with Noah Gragson at Chicago-area Wendy's restaurants. Fans will have a chance to meet the man behind “The Baconator” wheel, grab an autograph, and enjoy swag and sweet surprises ahead of the big race.
“A race as iconic as the first-ever Chicago Street Race deserves an iconic showing, and as a brand that knows a thing or two about Bacon Cheeseburgers, we know bacon makes everything better,” said Carl Loredo, Global Chief Marketing Officer for The Wendy's Company. “Together with our friends at LEGACY MOTOR CLUB and Noah Gragson, we’ll give NASCAR fans and the city of Chicago a taste of the best with the ‘The Baconator.’ Look out for No. 42 and you’ll see a best-in-class driver, repping best-in-class bacon.”
For fans watching from home, Wendy's is teaming up with DoorDash to bring the Baconator straight to your door. From July 1 to July 3, all DoorDash customers can enjoy a free Breakfast Baconator or Baconator with any purchase worth $20 or more on DoorDash.
Fans in the Chicago-area will have the chance to meet Noah Gragson on Friday, June 30th, 2023, when he'll be at Wendy's at 7200 W 25th Street, North Riverside, Illinois from 10:30 AM to 11:15 AM CT. From 12:30 PM to 1:15 PM CT, Gragson will travel to the Wendy's at 2312 North Ashland, Chicago, Illinois.
The partnership between Gragson and Wendy's enters its third event of the season after the fast food chain sponsored the No. 42 in the Daytona 500, as well as the NASCAR Cup Series event earlier this season at Talladega Superspeedway.