Nielsen Taking Part in Racers Forum 2025 on September 30

RTA Media is excited to welcome Nielsen Sports to the Racers Forum 2025 on Tuesday, September 30, at the NASCAR Hall of Fame.

Nielsen is a proud partner of the second edition of the Racers Forum, a premier motorsports business conference that will dive deep into the business of auto racing through the lens of the NASCAR industry.

Jessica Forrest, Nielsen Sports Vice President, Rights Holders and National Media, will take part in the panel discussion during the Racers Forum surrounding media rights and distribution. The panel discussion, which will also feature Brian Herbst, EVP, Chief Media and Revenue Officer for NASCAR, Alex Strand, Senior Coordinating Producer for Prime Video, and Anthony D’Inverno, VP of Content Acquisitions for TNT Sports.

"As a long-standing data partner to the NASCAR industry, we are delighted to participate in the Racers Forum,” said Forrest. “This panel provides an excellent opportunity to discuss the evolving media landscape and reinforce our commitment to providing the data that powers the sport's growth and engagement."

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, Nielsen empowers clients with trusted intelligence that fuels action.

The Racers Forum will also include panel discussions surrounding Team Ownership & Strategic Investment and Performance-Minded Workforces.

Further details regarding Racers Forum 2025 will be unveiled in the coming days, including information surrounding the Multi-Platform Media and Distribution Panel and other panels at the event. For more information about the Racers Forum, visit racersforum.com.