NASCAR Reaches 7-Year Media Rights Deal With FOX, NBC, Amazon, TNT Sports
NASCAR officially has a new media rights deal in place, which will last seven seasons beginning in 2025. FOX Sports, and NBC Sports return, and Amazon Prime Video and TNT Sports have been added as new television and streaming partners.
NASCAR has officially landed its new media rights deal, which will begin with the 2025 NASCAR racing season. The deal will include current television partners FOX Sports, and NBC, but will also include Amazon, and TNT Sports.
The new deal will be a seven-year agreement, which will run through the end of the 2031 season.
“Our goal was to secure long-term stability with an optimized mix of distribution platforms and innovative partners that would allow us to grow the sport while delivering our product to fans wherever they are – and we’ve achieved that today,” said NASCAR President, Steve Phelps. “NASCAR has been a cornerstone property for both new and established platforms for several decades.
"These agreements demonstrate the staying power of our sport and the consistent, large-scale audience it delivers. This landmark deal underscores our collective growth opportunity to drive engagement across this diverse collection of platforms – whether on broadcast, cable or direct-to-consumer. With the talented young drivers, exciting new teams and record-breaking racing we’ve seen since the Next Gen car was introduced in 2022, we’re looking forward to working with each of these partners to bring some of the best racing in the world to fans everywhere.”
While the financial terms of the deal were not disclosed by NASCAR, according to Sports Business Journal, the media rights deal will be for a total of $1.1 billion per year, which equates to a total of $7.7 billion over the duration of the deal.
The $1.1 billion per year price tag is up from roughly $820 million per year from the previous NASCAR media rights deal, which is set to expire at the conclusion of the 2024 season.
So, how will the 2025-2031 television schedules shake out for the NASCAR Cup Series?
FOX Sports will carry the opening 14 races of the NASCAR Cup Series season each year, including the Daytona 500. Following FOX's 14-race stint, Amazon Prime Video will exclusively stream five events.
The Amazon Prime Video streaming-only portion of the deal is groundbreaking in the NASCAR world as it will mark the first time any NASCAR Cup Series event will be exclusively streamed.
Following the Amazon Prime Video portion of the schedule, TNT Sports will take over as the broadcast partner for five events. Those five races will be simulcast on both TNT and the B/R Sports tier on the Max Streaming Service.
NBC Sports will then carry the final 14 races of the season.
“These agreements not only show NASCAR’s importance to the sports and entertainment ecosystem but also the willingness of some of the world’s largest and most respected media companies to make significant investments in America’s leading motorsport,” said Senior Vice President, Media and Productions, NASCAR, Brian Herbst.
“The media landscape is rapidly evolving, with new distribution platforms providing more options to the consumer than ever before. This is the right mix of media partners to promote and deliver content around our sport – positioning NASCAR for growth across different mediums and giving our fans uninterrupted access on the established platforms that they are already using. We are excited to work with this best-in-class group of media companies to deliver the best of NASCAR racing and the excitement of live sports to our fans.”
Aside from the Busch Light Clash, Daytona 500, and NASCAR All-Star Race, Amazon Prime Video will carry all NASCAR Cup Series practice and qualifying sessions through the opening 19 race weekends.
Following the opening 19 race weekends, WBD's Max Streaming Service will carry all practice and qualifying sessions for the NASCAR Cup Series each season, and truTV will carry the linear TV broadcast of those sessions.
As previously announced, the NASCAR Xfinity Series will be aired exclusively on the CW beginning in 2025 and FOX Sports will retain the broadcast rights for the NASCAR Craftsman Truck Series in 2025 and beyond.
Photo Credit: Jonathan McCoy, TobyChristie.com