CONCORD, NC (May. 5, 2023) – Racing America announced today that long-time racing executive Christa Leader has been named head of content. Leader will work closely with Racing America’s President Colin Smith and General Manager Emily McCarty to increase collaboration, performance, and growth across all of Racing America’s content platforms. Leader begins the role officially on June 1.
Her main responsibility will be liaising with the NASCAR Cup teams and exploring more ways to collaborate with them on content creation and production services.
“We are all so pleased to get someone with Christa’s content and production credentials especially within the racing vertical,” said Smith. “She has a strong storytelling and editing background and will be an excellent fit with our current team. She will also be a great addition to lead a tremendous opportunity around building new racing content for both the RTA teams and Racing America.”
Leader brings a wealth of experience from numerous content jobs, most recently as owner of Leader Productions, an agency that specializes in managing all aspects of content creation with an emphasis on storytelling across sports properties.
I'm very excited to take on this new role with Racing America. Racing is something I have been involved in my whole career and this role will amplify my love for storytelling in this space. I look forward to bringing more original content to the platform.
Prior to owning her own company, Leader was a full-time producer and editor at NASCAR Productions and FOX Sports.
She is a graduate of State University New York, Oswego with a degree in broadcasting and mass communications.
Racing America is a digital-centric, direct to consumer motorsports media platform owned by the RTA member race teams (the 16 charter-holding organizations that operate 36 teams in the NASCAR Cup Series). Racing America’s business priorities are live event streaming, content creation/sponsorship, and production services. Racing America is focused on creating and publishing live and on-demand motorsports content on three main platforms – RacingAmerica.com, RacingAmerica.TV (OTT platform) and the Racing America Channel (24/7 FAST, free streaming service).